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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Yanik Silver loves this book, and for good reason! It’s the book that he’s built his copywriting talents around. And Yanik isn’t the only one. Jeff Johnson, Dan Kennedy and many others also use it all the time!