Small Businesses can use e-commerce to increase productivity over the summer

How can you do more in this Summer? People take off during summer time and how can you increase productivity of yours and also your staff.

Here is a small piece of information shared by Andrew S. Field. Andrew is the President and CEO of Printing for He feels as a small business owners you can save yourself, your employees and your customers time and money by doing small things. Let us look at one by one.

You can leverage technology in all your dealings. You can buy your supplies online. Some of the administrative support functions such as banking, paying the bills can be automated through online. You can buy your marketing materials such as website, logo design to printing and mailing lists. Printing for is one such company, which provides all these services online. You don’t need to step out on your vehicle and go to the printer to get all the works done. Printing for can do all these work for you online. You can also develop your downline to work smarter. During slow periods, you can take advantage of low-cost online training if relevant. This makes your staff get motivated and do more for you.

You can use technology to make it easy for your customers. You can save their precious time and worries. If you put all your goods and services online, it is available to your customers 24X7 even if you are not there. Some of the things you can put oneline are product information, order tracking, company information, resource links, where it can use freely. Through this online display, you will maximize valuable people –power by automating routine transactions online so your team can focus on providing higher-value-add services. You can also advertise their products and link to other sites. This will help customers where to find you. If they feel that this is an easy way to do business and creating a remarkable experience for customers, you’ll be sure to get people talking and increase referrals this summer for your business.

To boost the summer sales, you can use direct mail services. Summers are the perfect time for a direct mail campaign. You can get the phone ringing with increased communication to prospects / customers. You can also use a print provider that can handle the mailings too. To get the beautiful direct mail designs, take the help of Printing for

Another way is to increase the brand visibility. During the slow summers, you can use a integrated look and feel to re-inforce your company branding and increase top-of-mind-awareness. You can use full-color stationery, which is great for a professional image and branding at every touch point.

For better networking and attending trade shows, you need to use quality and eye-catching business cards and marketing materials are a must. You can re-design new cards.

Why don’t you use an e-commerce printing solution especially over the summer? It’s convenient, affordable and the turnaround will be faster.

There are some online printers who can give you the ability to order print jobs right from your computer. You just need to simply upload your print file (in any format). They will review it and approve your proof and deliver at your door step. It just as a “one stop shops” who can handle your printing and mailing needs effortlessly.

Most local printers can take weeks to handle a job from quote to finish. Online printers can usually turn your project around quickly – usually anywhere from 2-7 days. You can really save lot of time here. E-commerce printers often have lower prices than local print shops. Assume that you are ordering high quantities, you will get it at lower per-piece prices too. Internet gives you the opportunity to develop a great relationship with a printer located across the country.

While selecting your e-commerce / online printing solution, check their service. With an online printer, service is the key to a successful print project. Make sure the representative are available, friendly, and polite while talking to you. Ensure that the representatives are knowledgeable and able to answer your queries. Also, check whether they have received any service awards. Are they flexible? Can you configure a project the way you want or are there limited options?

Is their work 100% guaranteed? Check BBB. Check the fine print to make sure there are no weasel words. Ask for specifics on the guarantee?

Obviously quality matters. Request for samples of printed products before ordering. How about the quality of paper used and the printing equipment? What about testimonials? Do they have printing experience and who are their clients? All these matter when you choose online printing options.

Always, avoid looking for cheapest price. You get what you pay for – it will be usually inferior quality, substandard service and sometime you don’t get technical support too. It’s easy to find affordable printing service that can compete in quality with the big guys.

So, this summer you can do a lot now.

Andrew S. Field
President and CEO
Printing for

Andrew S. Field – A biography

Andrew S. Field is the President and CEO of Printing for Andrew Field launched in 1996, and has since led a revolution in the commercial printing industry, tapping the power of the Internet to build one of the country’s fastest-growing companies.

Andrew’s affinity for the printing business began when he learned to run a press in high school and got a job at a local print shop in his home town of San Mateo, California. From there he worked for print shops in Minneapolis and Los Angeles, until switching careers to sales and business management when he moved to Montana in 1989.

He started a successful local automotive service business, then secured a regional distributorship for Wynn Oil Company, a worldwide manufacturer of specialty chemicals. The distributorship won Wynn Oil’s coveted award for #1 in U.S. market penetration five out of six years from 1994 to1999. After founding PFL in 1996, Andrew turned over operations of American Automotive Supply to his wife, Victoria, in 2001 so he could devote his efforts to growing his third startup company.

Andrew was named Montana’s Entrepreneur of the Year in 2004 for his contributions to the local economy. He was recognized by Winning Workplaces and Fortune Small Business as a winner of the 2005 Best Bosses Award for innovative approaches that have created a high-performance workplace. Through his leadership of the company’s operations and progressive business practices, he has built a dynamic culture that both empowers and inspires his employees for success.

Andrew’s leadership and maverick tendencies first showed in college (Washington University in St. Louis) where he organized a strike to protest the unhealthy dorm food. A competitive swimmer as a youth, he now dabbles in skiing and fly fishing, and enjoys floating the Yellowstone River. Andrew’s devotion to his border collie, Jessie, was the inspiration for PFL’s dog-friendly environment. What inspires him is the fine people he works with and the opportunity his company has created for them to live their dreams in Montana.
About is the first and leading online commercial printing company in the United States. Located in southwest Montana, provides unmatched technical and customer support and instant online pricing and ordering for full-color printed pieces. Go to for affordable marketing materials including: business cards, brochures, postcards, newsletters, letterhead, and more. For additional information, please visit their website.

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New Rear-View Mirror Navigation System Safest Ever

Asentek set out to provide consumers with a high quality, innovative navigation system that provides safety and ties seamlessly into the interior of any car”, says Pete Muller, VP of Marketing by providing the latest innovation for in-car navigation with their SmartMirror powered with Navigon navigation software.

The SmartMirror is an OEM grade rearview mirror replacement that has touch screen navigation built-in, that runs on a Samsung 400MHZ processor and Windows CE.NET 4.2. It is an alternative to suction GPS and has GPS navigation, Bluetooth wireless calling and microphone built sturdy right into the rearview mirror. additionally there is also an optional rearview camera that displays rear images to the SmatMirrors touch screen whenever a vehicle is put in reverse.

The advantage of having your navigation directly and permanently mounted in an expected location on the windshield enables drivers to keep their eyes on the road as they glance at their route display.  With both 2D and 3D routes as well as complete verbal turn by turn driving directions drivers can keep their hands on the wheel and eyes on the road. This latest technology was released in October 2008 and is available for $799.00 at local car dealerships across the US, Europe and Australia.

About Azentek:

Founded in 2002, Azentek is an OEM of innovative in-vehicle computer systems for both the consumer and commercial markets as well as GPS tracking. The first product to launch in 2008 is the Azentek SmartMirror navigation system, which launched with record sales. After spending several years in the development and testing phases, Azentek’s revolutionary in dash PC product line will be ready to ship in 2009. Each product in the line includes features never-before seen from any mobile electronics manufacturer.

Delivering on our mission to become a leading supplier of innovative mobile technologies, Azentek strives to provide value-added design through combining extensive research and development with quality customer support.

Azentek is a privately held American-owned company headquartered in Grand Blanc, Michigan with partners throughout North America, Europe, and Asia. With a total commitment to the development of innovative technology, we have established strategic alliances with numerous world-renowned corporations including Microsoft, Intel, General Motors, and Ford. Using the combined resources of our partners in addition to our in-house engineering team, Azentek is poised to always remain ahead of the competition.

About Pete Muller:

Pete Muller, VP Sales & Marketing – Joined Azentek in 2007.  Mr. Muller has spent nearly 15 years working in the mobile electronics industry.  Most recently, he was with Dual Electronics, a start-up manufacturer focusing on the aftermarket segment of the mobile electronics industry.  During his tenure at Dual, Mr. Muller helped to establish a network of more than 600 dealers across the country and grow sales to over $100,000,000 by its 3rd year in business.  It is this same network of dealers that will be used as the conduit to get our products to market.

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Key Tricks to Keep Your Business Productive During Vacation

Summer and Year-End are always a slow time for business and many people take off from work.  It creates more problem for small business owners since they have a small team and they primarily rely on people support to move their business ahead.  It’s a great challenge to manage a lot of things.  For them, it’s like moving ahead with a handicapped leg.

So, let’s look at some ideas that you can use to overcome these obstacles / challenges during these summer.

  • Biggest challenge is working around other people’s vacation schedules to get things done
  • Work with web designer for improvement and keep update the contents
  • Need to be very persistent and methodical in following up with people in order to keep projects moving along and meet deadlines
  • Keeping the blog alive during this summer
  • Adding a podcast features or add more podcasts on the site
  • Incorporating RSS or widget capability to your website
  • Summer is a great time for innovation due to the larger blocks of uninterrupted time!
  • You can also do some marketing activities since it will give some leads once you end the summer
  • Plan ahead for the coming months
  • Summer is a great time to network – you can talk to others about how they are incorporating new technologies
  • Summer is a great time to attend an industry trade show and see how technology advances are changing your industry
  • Summer is a good time to implement changes that affect limited number of individuals in your company (e.g. – a new electronic filing system for business cards that only an Administrative Assistant would use).
  • Hold off on implementing changes that involve training everyone in your company (e.g. – new computer system, new video e-mail software) until everyone’s back from vacation => minimizes potential confusion/disruption
  • Also, you can work on new product development

Scott Swaney
Swaney Sports Consulting

Scott Swanay – A biography

Scott Swanay
is a fully qualified statistical wizard and sports guru. He graduated from Harvard in 1987 with a degree in Applied Math & Computer Science, and worked as an actuary for the next 17 years, holding a series of positions with increasing levels of responsibility. He completed a series of ten rigorous exams to become a Fellow of the Casualty Actuarial Society (FCAS) in 1998.

In 2004, Scott decided to combine his great knowledge of sports with his statistical and analytical expertise, leaving his previous field to pursue his dream full-time.  He spent the next two years developing the database that led to the creation of Fantasy Baseball Sherpa, a sports projecting web-site that stands out in the many, because Scott, the statistical expert, has figured out how to include unique elements into the player predictions.

About Swaney Sports Consulting:

Swanay Sports Consulting, located in New York, NY.  Swanay Sports Consulting’s line of business is business consulting services.

Fantasy Baseball Sherpa offers customized baseball player rankings for fantasy baseball team owners.   New Fantasy Baseball Sherpa product forecasts players’ performance for the rest of the season – it’s the first product of its kind!  He is also developing a Fantasy Football Sherpa website – will be launched later this summer.

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Enhance Business Productivity by Linking to Investors and Other Businesspeople

BizTrader was built by entrepreneurs for entrepreneurs to bring a new approach to small business on the Internet: you can sell your business, invest in a business, find a lender or even barter services!   Here are some their services:

  • Find a Pro – this service helps small businesses outsource specific parts of their business operations and activities.  Small business owners can be more productive by outsourcing specific tasks, which are mundane or regular in nature to someone and focus on what they love to do. Try Find a Pro service.
  • Selling a Business – More business sellers are choosing because it is the most effective and affordable business selling solution in the world.’s massive distribution service lets sellers place one ad that gets distributed to dozens of other websites, keeping your time short (in just 5 mins) and reach wide for marketing a business for sale.

Implement a summer schedule allowing employees to leave early on Fridays to spend time with family or to start the weekend early.   Having a few extra hours to commute to weekend destinations will encourage employees to get some much needed R&R and will contribute to their overall well-being – and keep them more productive in the long run.

Hire a summer intern — Many college students are looking for summer experience to boost their resume and to test out different fields.  This is a great opportunity for your business to hire someone eager to work who can help out with extra tasks, especially the administrative ones, which may often be placed on back burner during vacation season.

You can also offer on-site child care services or discounts so employees do not have to spend as much time and money on summer day-care.

Take advantage of available technology and offer solutions to allow employees to telecommute on days when office presence is not imperative.

On the flip side – make sure employees ARE unplugging as much as possible during vacation time so they can relax and come back to work relaxed and recharged.

Make sure working environment is comfortable for employees, especially if you’re in a hot climate.  Be sure to keep air conditioning in working order and encourage employees to take frequent breaks and to drink plenty of water when outdoors during high heat.

Colby Sambrotto
President and CEO

Colby Sambrotto – A biography

Colby Sambrotto founded in 2007 and is directly responsible for leading the company’s growth and operation.

With a track record of founding, growing, managing and selling a series of successful web-based businesses including, the internet’s leading resource for buying and selling real estate without a commission, Colby was inspired to start to meet the needs of entrepreneurs and investors. is a global business resource – it is designed to connect business owners and operators with prospective buyers, lenders and investors. is a multilingual one-stop-shop for the small business owner who is looking to expand internationally, get a loan or be acquired.

Since’s beta launch in 2008, the site has listed tens of thousands of businesses for sale and Colby has successfully brokered business partnerships with companies including Experian, and Microsoft subsidiary Franchise Gator to give the small business owners or investors the tools and resources needed to conduct business in today’s a global marketplace.

Prior to founding, Colby was chief operating officer of for seven years, where he directed the day-to-day operations of the company and was responsible for overseeing all operational aspects of the company including business development, web development, strategic planning and human resources.  Under his strategic leadership, was acquired by Tribune Company in 2006.

Colby has provided his views and commentary on a range of business topics in hundreds of media outlets including The Today Show, Wall Street Journal, 20/20 and Businessweek.

Filled with unique tools for both buyers and sellers and led by a seasoned, successful management team, BizTrader is compiling an extensive network of business owners, brokers, and lenders to make this the most comprehensive site for buying and selling a business.

All content on, including customer postings, articles and software programs, is available in English, Spanish and Mandarin.

If you are business owner and would like to:

  • Sell a business, asset, or commercial property
  • Value a business
  • Coordinate a barter arrangement
  • Find a lender, investor or potential buyer
  • Multi-lingual translation
  • Find a professional – from lawyers and insurance carriers to painters and computer repair

If you are an investor and buyer and would like to :

  • Multi-lingual translation
  • Check a company’s credit
  • Buy a business
  • Value a business
  • Find a franchise
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Read Your Favorite Magazine in High-Res On Your Computer


Now you can buy and read your favorite magazines while you are on the move — at a low, digital price.  You can also download these magazines on your desktop, laptop or on your iPhone and keep up to date with the latest happenings.

Zinio gives you the ultimate magzine platform.  I’ve been using it for the past few months and found that it saves time, gives me a better experience than even the paper magazines and saves me money.  For a nominal subscription fee, Zinio allows you to download magazines of your choice onto your computer when they become available from the publisher.  You can also read them at the zinio library.   Zinio uses its own reader that can be accessed online, through web browser—no software installations or downloads required.  You should be subscriber to download the reader.  By bringing the reading experience online, Zinio is recreating the same great reading experience, and providing users the immediacy and convenience of online.

  • We love Dads: A good amount of Zinio’s success can be attributed to “dad’s” who are among our most avid readers and loyal customers.  One of Zinio’s strengths is their robust selection of both business titles and entertainment related titles.  Whether it’s BusinessWeek, or Boating magazine, they provide visitors with the ability to customize their digital reading experience.
  • Video and High Fidelity images:  The Zinio reading experience actually takes magazine reading to a whole new level.  You know the difference a high definition TV makes – imagine if your magazine images could look that good?  Or even better, with added video!  Each one of Zinio’s digital magazines are given the utmost care and attention to detail whenever imagery is involved.   The technology allows a reader to zoom in, jotting notes, highlight specific words, or sentences on these magazines.  So quality will not suffer since it is using HD technology.  You can jot your notes is a good features.  Some people have the tendency to write notes at the end of the pages or right side of the pages.
  • Mobility:  Many Dad’s we all know and love have a long commute every day, or travel quite a bit. For that reason (and many others) Zinio labs has focused on creating a reading experience you can take with you. With our iPhone, iTouch application, you can browse and read on the go, where-ever, whenever.  And even better you can access any Zinio digital magazine when you are on your computer or laptop, but not on the internet using our downloadable reader.
  • Archives: Who doesn’t need to reduce clutter?  Zinio makes this necessary task bear-able by holding over 8 years of magazine archives inside our newsstand.  Now, when you are looking for that old article on Lance Armstrong, or that secret barbeque recipe, you don’t need to page through stacks of magazines, you can open your Zinio library and quickly search through editorial articles and ads within seconds.   Contents can be archived with your notes.  Any note or highlighting is preserved in your library.  You can also search for notes or highlighted words at a later date. So, notes won’t vanish.
  • Issues or Subscriptions: For Father’s Day digital subscriptions are often times less expensive than their print counterparts or you don’t need to invest in a full year. With Zinio, you can also choose from any single issues. Imagine how happy Dad will be with 3 issues of Men’s Journal, followed by 3 issues of Car and Driver and then 3 issues The Sporting News, with a few Harvard Business Reviews just to make it look good. Zinio lets you build a custom experience that meets your Dad’s needs.  You can access free business magazines too.

Zinio is continuously developing new applications, which can take care of highlighting, annotations, search inside, and additional printing options.  Zinio is moving toward digital creation and advertisements.  Also have plans to incorporate audio and videos on magazines.

Jeanniey Mullen
Global Executive Vice President
Chief Marketing Officer

Jeanniey Mullen – A biography

Jeanniey Mullen is the Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine. In her role at Zinio and VIV, Jeanniey is charged with reinventing the publishing industry as a digital cornerstone of the consumer’s lifestyle.

She is also the founder and Executive Chair of the Email Experience Council (recently purchased by the DMA).

Prior to her role at Zinio and VIV, Jeanniey was the Senior Partner, and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. In her role at Ogilvy, Jeanniey was responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies for Ogilvy clients, including IBM, American Express and Yahoo!
Prior to her role at Zinio and VIV, Jeanniey was the Senior Partner, and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. In her role at Ogilvy, Jeanniey was responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies for Ogilvy clients, including IBM, American Express and Yahoo!

Jeanniey’s experience spans across B2C and B2B initiatives and many verticals including publishing, entertainment and events.

Prior to joining OgilvyOne, Jeanniey founded and ran her own interactive agency, The Lift Network. Before that, she served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B email platforms that incorporated on-demand video into the email message. Prior to Avalon, Jeanniey was the Global GM and VP of the email marketing department. Before entering the advertising agency world, Jeanniey was the Director of Customer Relations and Marketing Experience for JCPenney’s five key businesses, Store, Catalog, Direct, CreditCard and Insurance, Jeanniey is recognized in the industry as pioneering the first global email marketing practice, and was named one of the top 25 media people to watch while at Grey Direct.

Jeanniey’s expertise in the discipline spans both the B2B and B2C industries. In addition to her board position at the eec, Jeanniey is a columnist for ClickZ, has published numerous white papers and best practice guides, has been appeared in the Wall Street Journal and New York Times. She is a frequent keynote speaker on the topics of email and digital marketing for organizations like Media Post, ClickZ, DMA, and many others.

About Zinio

Zinio is the global leader for digital publishing products and services. Zinio provides publishers with new circulation and revenue growth opportunities through its comprehensive offerings from marketing programs that include customer acquisition, retention and cross-promotion to seamless production services, a robust e-commerce engine and extensive digital delivery, circulation and fulfillment services.

Major publishing partners include, Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Source Interlink, Rogers Publishing and Ziff Davis. Zinio has offices in San Francisco and New York with several franchisees worldwide. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit

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