Although it’s primarily for building Ads, the new Google Web Designer can be used to build almost any sort of HTML5 content. That means that you can make interactive video that will play on ANY modern smartphone or web browser.
Until recently, Google argues, advertisers “didn’t have the tools they needed to easily develop content fit for today’s cross-screen experiences” and Web Designer aims to be the tool to create these experiences.
Some of the more interesting ones Google has developed for Web Designer include a pen tool for free drawing, as well as a timeline for managing your animations. Web Designer also features the ability to create 3D content using the power of CSS3, as well as a set of pre-built components for galleries, maps and embedded YouTube videos.
For animations, one of the core features of the application, Web Developer features a Quick mode for building animations scene by scene and an advanced mode that gives designers more control over each of the elements on the page.