I help make technology easy! Join the hundreds of thousands of people who have a leg up on their friends by following my blog and listening to my podcasts every week. If you’re new here, you may want to subscribe to my RSS feed. It will give you the edge, too! [...]

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Who says you can’t make money by launching a portal? Some marketing experts have bemoaned the portal web site style, used by Yahoo, MSN, AOL and others as being hard to make, hard to maintain and far too costly to be a money-making enterprise. But enter the diva of Lifestyle — Martha Stewart [...]

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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Yanik Silver loves this book, and for [...]

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