Category Archives: Sales

“Showrooming” Killing Retail Stores? Best Buy, Pet Smart and Others Should be Worried

Posted on March 26, 2013 by | Leave a comment

Best Buy sign

First, we saw Target discontinue the sales of the Amazon Kindle due to people “Showrooming.” That’s where people go into the store to check out a product, and then go online and buy it from someone else.

Other retailers have been trying to solve the problem, one even going so far as to charge people who are “just looking” $5. http://www.businessinsider.com/stores-charges-just-looking-fee-2013-3

Best Buy thinks they’ve got a solution to the problem: Match almost everyone’s price.

http://www.businessinsider.com/best-buy-new-price-matching-policy-2013-2

Good idea short-term, but it won’t work.  Unless Best Buy is able to provide a great service people want, Best Buy just won’t be able to grow their sales.  How can they possibly compete with online retailers who don’t have to pay for expensive retail space in malls, pay for expensive sales personnel/customer service reps, etc? Best Buy needs higher margins in order to stay in business. Even with their huge buying power, they just won’t be able to compete with the Amazons of the world.

Goodbye Best Buy.  I’ve really enjoyed our relationship.

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Our New Business-Class Podcast Production Company’s Launched — IncCast

Posted on April 3, 2008 by | Leave a comment

We’ve produced more than 1,000 professional, broadcast-quality Podcasts for businesses throughout the world over the past four years, so we thought it was time to spin out a new company we’re calling IncCast.

Hundreds of companies have approached us for help in reaching and staying in contact with their best prospects, to build trust and confidence, which ultimately leads to a profitable relationship. Many of them have found that there is no better way than to have professionals orchestrate this personal relationship. Enter IncCast.

IncCasts are designed and produced to help businesses get their messages out to their prospects. Whether a company has a long-tail pool of 5,000 prospects world-wide or millions within the boarders of a single country, IncCasts can reach the right audience with a well honed, professional, but friendly message.

IncCasting has to be heard and seen to be appreciated, so we’re building a new web site at www.IncCast.com Right now we’re replaced the entire site with a place-holder, but we’ll have some good information, samples and subscriptions up there within the next 6 to 8 weeks. Until then, give us a call for more information!

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