Monthly Archives: December 2009

They Affect Your Life, Now You Can Ask Them a Question

Microsoft, Sony, Apple, Dell, IBM, Pansonic, Toshiba, Hitachi, HP

If you could ask the CEOs and other execs of any of the Major Consumer Electronics Companies anything, what would it be?   Are you interested in their products, the direction of their industry, what pets they have, what?

This is your chance to ask them questions, an opportunity that may never happen again.  From Product Direction through Marketing, Sales and Distribution and even personal questions, they’re all fair game and this is your chance.

Since you’re following me, you probably already know that I’ve interviewed the top people at every major Consumer Electronics firm in the world.  I’ve interviewed more than 5,000 CEOs, CTOs and Marketing Officers over my past 535+ ClearChannel Radio shows in the Boston Market.

Next week, I’m going to be out at the Consumer Electronics Show in Las Vegas and I’m going to be recording interviews, dozens of them.  I’ll be there with my official media credentials and recording equipment asking questions and putting together more radio shows.

Now, here’s the important part for you:  For the first time ever, I’m going to be asking them some of your questions.  I’ve never made this offer before, and I’m a little reluctant to do it — after all, we’ve all heard some people ask some pretty silly questions…  But I’m willing to give it a try.

I’m going to be using my Twitter account (@CraigPeterson) to post basic information about each guest I’m interviewing as it happens.  If you have a question for them (or for anyone), just go ahead and subscribe to my Tweets and reply when you see something interesting.  It’s that simple.

I’ll take the (reasonable) questions, ask them to the executives, record the interviews, tweet back and post the answers on my web site (http://CraigPeterson.com)  This will let you be part of the action on the floor of the largest conference and convention in the world!  Check it out at http://www.cesweb.org/

Don’t forget to follow my Tweets at http://twitter.com/craigpeterson and let me know what you think. Another milestone for social media.

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Giving Away an iRobot Roomba 560 Today

We’re giving away an iRobot Roomba 560 today to a subscriber to our email list. Make sure you’re signed up at http://craigpeterson.com/radio_show Some conditions apply for potential winners.

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Looking for Interviews at CES

Hi! I sent out a quick email to my PR email list yesterday outlining our schedule at the Consumer Electronics Show in Vegas next month. I’ll be doing a live radio show from the floor and will be recording interviews for airing on the show later in the year.

If you’re a PR firm and would like to know about guest opportunities, you can sign up at http://craigpeterson.com/radio_show/pr-opportunities

I’m Looking for a Part-Time Entrepreneur’s Administrative Assistant

[Craig Peterson here again.  I posted this on oDesk, and thought I'd add it to my blog...]

Looking for a part-time/as-needed Administrative Assistant with solid small-business experience in a position that may grow into a full-time slot.

Must be an almost-native English speaker, have a positive, get-things-done attitude with a strong goal orientation and the ability to take initiative. Must be able to work primarily in the US Eastern (EST/EDT) TimeZone.

The selected candidate will be working with a business consultant who has a number of clients in different industries, and therefore must have a broad-based background.

This person will be working with a fairly unorganized team and will help provide some direction by being involved with the goal setting and performing follow-up functions with the various team members. All of the people the candidate will be working with are small business people whose responsibilities range from marketing and sales through finance and acquisitions all the way through technical people to implement various technologies.

It is extremely important that the candidate have the ability to achieve stated goals and overcome obstacles. Completing tasks independently with little hand-holding to get the job done is an absolute pre-requisite. Hand-holding is the last thing any of us have time to do, so a good entrepreneurial attitude coupled with understanding of small start-up stage business is a must.

As a consultant, change is our only constant as we set direction with at least three different companies and projects simultaneously.

Keeping up with the pace of change is critical and potential candidates must demonstrate a high degree of flexibility. Candidates must be capable of meeting the challenge of changing tasks and priorities. They must also be able multi-taskers who are comfortable with ambiguity, particularly since the full details of a project aren’t initially available, and will be changing over time.

Finally, the best candidate can demonstrate that they regularly take the initiative, going above and beyond the minimum requirements of the tasks. They must have a proven record of exemplary work.

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Whole-Body Monitoring Tracks Calories and Exercise

We had the CEO of BodyMedia on with us this past weekend, and we’ve had some of our listeners asking about who the company is.  Well, they’re Body Media and this device is looks absolutely wonderful.  Rumor has it that they’re sending us an evaluation unit, or perhaps a give-away.  Anyhow, you can find them at:



BodyMedia
.

From their website:

Have you ever wondered how many calories you burn while playing with your kids? Or how active you really are over the course of a week? Now you’ll know – with BodyMedia® FIT, the clinically proven system that turns your body’s everyday information into a tool to help you manage a healthy lifestyle.

Simply wear the BodyMedia Armband during the course of your day, then log onto your personalized BodyMedia FIT Activity Manager. You’ll get accurate, easy-to-digest information about the calories you’ve burned, plus a calorie consumption calculator and tips for how to best reach your fitness and lifestyle goals.

The BodyMedia FIT System also measures sleep duration and efficiency – so that you can begin to understand the influence your bedtime has on your overall health.

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Marine Toys for Tots Foundation

Craig Peterson here.  I was on our ClearChannel radio stations this morning, and we’ve got a big problem with Toys For Tots this year.  Donations are way down.  We’ve got a big drive going on today, tomorrow and Sunday with all the NH ClearChannel stations to raise awareness.

I’ll personally be accepting donations tomorrow (Saturday, December 12th) from 3 to 6 in Manchester at Toys-R-Us.  I’d love to see you, and make sure you bring an unwrapped toy to drop off (or buy it there).

The Marines tell us that they’re particularly looking for gifts for teens.  For more information, visit:

Marine Toys for Tots Foundation.

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New iPod/Computer Speakers First to Use Bi-Amp Technology

Klipsch Audio Technologies
Just interviewed Don Inmon, the Director of Personal Audio for Klipsch.  Craig Peterson here again. For those who haven’t listened to the radio show religiously… I’m a great fan of top-notch audio technology, and Klipsch has done it again.

If you’re familiar with hi-fi, you’ve heard of bi-amp’ed speakers.  I’ve got bi-amp’ed speakers in my studio and it’s the only way to get great quality sound.  Well, Klipsch has taken this technology all the way down to the $149.99 price point — quite amazing.  In fact, they’re the only bi-amped integrated iPod/iTouch/iPhone speakers in the world right now.

Looks like great speakers at a great price…

We gave away a set of their headphones last spring and they’ll probably be sending along some other speakers for give-away.

Find out more about them by going to:

iGroove™ SXT iPod/Computer Speaker – iPod Speakers, iPhone Speakers, MP3 Speakers – Free Shipping – 30 Day Satisfaction Guarantee – Overview.

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IncCast Broadcast Quality Marketing Podcasts, eZines and Blogs

IncCast Broadcast Quality Marketing Podcasts, eZines and Blogs.

The Consumer Electronics Show is coming up in January, and we’ll be there again!  And… we’ll be offering a service that will get your CES-attending clients a ton more PR for months to come.  We’re going to be producing Features and Vignettes for our clients and PR firms again — starting at CES in Vegas.
Two years ago, at the request of ClearChannel Radio, we started producing one to two minute Features for them to air.  And air they have!
They’ve each aired more than one hundred times — including during the Rush Limbaugh, Sean Hannity and Glenn Beck shows.  Talking about great coverage!
The stations they’ve been airing on love the spots, and the companies we talk about have had tons of PR, so there’s been a lot of interest in having us start doing them again.
For the first time ever, we’re going to be recording our Features/Vignettes production from the floor of the show.  We’ll finish the production over the following weeks and will be sending the finished Features off to our affiliate stations the week after.
We’ll be charging for production, and we’ll distribute them to our ClearChannel affiliates in Boston (who have been sending them to other ClearChannel stations around the country). You can send them off to any other stations you think might be interested in some good content — netting your client some more PR :-)
Drop us a line if you’d like to know more, and we’ll be sending out more info over the next couple of weeks to have CES-related Features produced.  It will be on a first-come, first-served basis as we can only produce and air about a dozen a month.

If you have any questions about our Features production, please contact producer+features at my website at CraigPeterson.com

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