Uncovered: How great leaders inspire action in business and life
If anyone’s ever uncovered the secret of why businesses and people, like Apple and Martin Luther King, have had incredible success, it’s Simon Sinek. His inspiring book, “Start With Why,” explains his concept of three concentric circles of thought: why, how and what and how “starting with why” is how to secure the hearts, as well as the minds, of your clients or your audience.
Thanks to my friend, Anne Miller, for pointing me to this great Ted talk where he explains this incredible concept in 18 minutes flat. Well worth the time to watch and become inspired.