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The Marketing Technologist’s Role in Business — R Craig Peterson

August 29th, 2008 · No Comments · Marketing

The role of Marketing Technologist isn’t even defined in Wikipedia, but it’s fundamental to any business that wants to build a relationship with potential customers and ultimately provide them with its products.  Traditional Marketing and PR firms are doing their customers a huge dis-service by taking graphics-based advertising campaigns and pushing them into the online world.

I’ve been arguing for a stronger role to be played by technology in the marketing function.  One of the big difficulties has been that there are few people who are great technologists who have “crossed-over” to the marketing side and even fewer who have moved from marketing into a strong technology role.

To toot my own horn, I’ve been doing this for the past 15 years, and have been providing consulting services doing just that for the entire time.

If you’re tired of marketing programs that aren’t working in the online world, or have technology to support marketing efforts that just isn’t working, you’ve come to the right place.  My clients range from Fortune-50 companies through small, private start-ups and from well-established companies in the technology business through newbies in the manufacturing space.

If you’d like more information, drop me a line.  Just send a note to Craig at CraigPeterson.  Of course, it’s a dot com.  I’d be glad to hear from you.

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