7-Eleven delivers 77 packages via drone in first month of routine service
In the most brand synergistic accomplishment of all time, convenience chain 7-Eleven has completed 77 drone deliveries during month one of its commercial service in Reno, Nevada. Yes, that’s Triple 7s in America’s Other Big Gambling Town. The drone service is operated by Flirtey, a commercial drone service provider startup that started working with 7-Eleven on a commercial launch back in July.
November was the first month that the Flirtey + 7-Eleven combo provided regular commercial service, sending out packages on the weekend to a group of 12 special customers who got to use the drone-on-demand offering via a custom app created for the purpose. The app allowed users to pick from their inventory, and then offered notifications along the delivery’s journey, starting when it was loaded and ending at when it landed on their doorstep.