BMW and Mercedes-Benz will also try out subscription plans for new cars
Not to be left out by rivals, BMW and Mercedes-Benz appear to be joining the world of automotive subscription models that cover all of the fees required with car ownership or leasing under one payment.
Both BMW and Mercedes are expected to announce pilot programs for a subscription service that covers not only car payments, but maintenance and insurance, Automotive News reported on Tuesday. They would join the likes of Audi, Cadillac, and Porsche in offering customers a simplified payment structure and the flexibility to swap to a newer car sooner than a traditional lease or finance plan, or a higher-quality vehicle than a daily rental from the airport. BMW Group and Daimler, Mercedes’ parent company, already run car-sharing firms.