Cadillac has a secret weapon in its quest to beat Tesla at self-driving
The new technology will be rolled out in Cadillac’s flagship CT6 sedan later this fall. Car buyers can expect to shell out $2,500 for the standalone option on luxury (sticker price: $66,290) and platinum models ($85,290). Also on luxury models, Super Cruise requires buyers to purchase the $3,100 driver assist package.
But the inclusion of the LIDAR maps is what Cadillac thinks will set Super Cruise apart from its competitors. Tesla recommends its drivers only use the semi-autonomous Autopilot system while driving on the highways, but technically the electric car company can’t do anything to enforce that. Cadillac has more control over how its customers use Super Cruise because of the mapping data. Super Cruise is restricted to only “divided, limited-access highways — highways with defined ‘on-’ and ‘off-ramps,’” the company says. In other words, no cities and no residential communities.