Uber responds to report that it tracked devices after its app was deleted
Uber tracked former users even after they deleted the app from their iPhones, a practice that eventually earned CEO Travis Kalanick a scolding from Apple chief executive Tim Cook, the New York Times reports. Uber is pushing back on the allegations, saying that the tracking is a common industry practice used to prevent fraud and account compromise.
Uber allegedly used a practice called fingerprinting to track devices after the app was deleted. Uber reportedly began fingerprinting iPhones as a fraud-prevention method in locations like China. Drivers there would register multiple Uber accounts on stolen iPhones and use them to request rides, thereby boosting the number of overall rides — a metric that Uber rewards with bonuses.