Verizon’s Sponsored Data Shouldn’t Hurt Net Neutrality
But it is bad for business.
Verizon is planning to follow in AT&T’s footsteps with its own plan to let advertisers pay the carrier for the mobile data consumers use when watching certain content. This plan, which AT&T introduced back in 2014, might let a company like Hershey’s pay to let a consumer watch a mobile video ad for the chocolate without having that ad count against the consumer’s mobile data cap. In fact, at one time, Hershey’s was an actual client (using a third-party provider) of AT&T’s sponsored data plan for that exact reason.