Apple Introduces New, Upgraded iMac Computers

Apple has introduced a new lineup of iMac computers, and a complete and total re-engineering of the iMac may be in the works. After a brief period of downtime Tuesday, the Apple Store has returned with brand new iMacs, confirming recent rumors about an imminent refresh of the lineup. The new iMacs sport the latest Intel Core i5/i7 Sandy Bridge architecture, a HD camera and the new super-fast Thunderbolt port, first seen on MacBooks...

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Mac as a Personal Brand

Image via Wikipedia Michal Ann Strahilevitz has been using a Mac for the past 15 years and developed a true relationship with Mac.  It has even become a personal brand for her. Things have really changed over the years: It’s great that macs are now being embraced but It is no longer so meaningful to be a mac user. “When we were a small minority, it was a community of people who dared to not conform and who were willing to...

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