Multi-Tasking is Destroying Productivity and Creating Stress

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A classic 2007 study of Microsoft workers found that when they responded to email or instant messaging alerts, it took them, on average, nearly 10 minutes to deal with their in-boxes or messages, and another 10-15 minutes to really get back into their original tasks.

As Carson Tate, a productivity consultant and founder of Working Simply, puts it, “We’ve reprogrammed ourselves that bright shiny object–whatever flashes next–is probably more interesting than what we’re doing.”

Peter Bregman, author of 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done, reports that he recently went out to dinner without his phone.

A lack of sleep is also associated with inability to focus, as anyone who’s tried to work on a difficult project after being up all night with a screaming baby can attest.

Says Bregman: “It’s much more effective to create an environment that predisposes you to do the things you do want to do or don’t want to do than to use willpower.” … To be sure, you probably have good reasons to carry a phone, but keep in mind that parents left their kids with babysitters before cell phones existed, and businesses grew and thrived before their invention as well.

If you’re deeply absorbed in a difficult but doable project–in a state termed as “flow” by psychologist Mihaly Csikszentmihalyi–other tasks are naturally less interesting.

Without the ability to multitask, “suddenly one-hour meetings were turning into 30-minute meetings because I didn’t have the tolerance for sitting around doing nothing.”

Another major culprit in multitasking is that we don’t have clarity on what we should be doing at any given time. … With those questions in mind, decide on your most important tasks for a day, then look at your schedule and see where you can do these tasks. That way, when one meeting ends, you know what you need to get done before the next one–and you’ll be more disciplined about focusing until finished.

Google Steps Up Cell Phone Game

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Image via CrunchBase

Google‘s $12.5 Billion acquisition of Motorola Mobility gives it the opportunity to truly own two markets that it’s been pursuing heavily, Cell Phones and set-top Boxes.

After the failure of its Nexus phones to build a real market, Google will be able to build on one of the best cell phone hardware platforms on the market.  And they already run Android.  Of course, other cell phone hardware manufacturers might not be so willing to use Android as a platform with Google competing against them on the hardware side.  It could push HTC and others away from Android and onto another platform.

The set-top boxes are going to allow Google further inroads into the television business.  Ultimately, this gives them unprecedented strength in content-to-TV delivery, email and even web browsing.  Think Microsoft’s WebTV which can actually work.

Although the deal still has to be approved, the Patents that will be acquired could make Google an impossible-to-beat handset manufacturer.  Good for them, bad for everybody else.

Amazon Electronics – Not Just a Book Store – The Place For Electronics Online

Amazon’s Electronics store offers hundreds of thousands of consumer electronics products from the latest must-have gadgets to hard-to-find items.   Can provide product examples.  You can have Audio TV and Home Theatre, Camera, Photos, Videos, Computers, GPS, MP3 and Media Players, Networking Storage, Office Electronics, Video games, Cell Phones and services.

All the above products are ideal gifts on Father’s Day.  You will have detailed information on each product and can have specific product examples too.

You can have big brands and multiple products of same brands with stunning features.  All the brands have been arranged alphabetically, so that users can find them easily.  You can also browse the products category-wise.

Amazon also provides Electronics blog, where you can read reviews, views, opinions of latest products by End users.

At Amazon, we’ve found that our consistent bestsellers, and those that really generate customer excitement, are the products that are incredibly easy to use.  They represent a leap forward and offer a full solution for enjoying media and entertainment, communicating, downloading and sharing, in exciting new ways.

Customers can refer to Amazon’s Bestsellers list  (the most popular items by category updated hourly) or Most Gifted lists (the most popular items ordered as gifts) to get a sense of what other Amazon customers are buying, watching, listening to and reading.  You can also check today’s deals which throws information on hot deals on daily basis.

Amazon’s robust editorial and customer reviews, buying guides, the ability to upload customer images and videos, and our click-to-call feature helps customers find and discover the perfect gift for all Dads.’s “Most Wished For” Consumer Electronics for May ’08.  Below is product wise ranks

  1. B000Q3043Y  Canon PowerShot Pro Series S5 IS 8.0MP Digital Camera with 12x Optical Image Stabilized Zoom
  2. B000H49LXQ  Garmin nüvi 660 4.3-Inch Widescreen Bluetooth Portable GPS Navigator
  3. B000NK8EWI  Canon PowerShot SD1000 7.1MP Digital Elph Camera with 3x Optical Zoom (Silver)
  4. B000JLKIHA  Apple iPod classic 80 GB Black (6th Generation)
  5. B000V1PXMI  Flip Video Ultra Series Camcorder
  6. B000JO7PIM  Apple iPod nano 4 GB Silver (3rd Generation)
  7. B000M2GYF6  Kingston DTI 4 GB USB Flash Drive
  8. B0007QKN22  Canon Digital Rebel XT 8MP Digital SLR Camera with EF-S 18-55mm f3.5-5.6 Lens (Black)
  9. B0012YA85A  Canon Digital Rebel XSi 12MP Digital SLR Camera with EF-S 18-55mm f/3.5-5.6 IS Lens (Black)
  10. B000NP3DJW  Canon Speedlite 580EX II Flash for Canon EOS Digital SLR Cameras
  11. B000I1ZWRC  Canon Digital Rebel XTi 10.1MP Digital SLR Camera with EF-S 18-55mm f/3.5-5.6 Lens (Black)
  12. B000LRMS66  Garmin Portable Friction Dashboard Mount for Nüvi Series and StreetPilot I Series
  13. B0012JCYPC  Apple iPod touch 8 GB with Software Upgrade (not the iPhone)
  14. B00007E7JU  Canon EF 50mm f/1.8 II Camera Lens
  15. B0012JNQYK  Apple iPod touch 32 GB
  16. B000AO3L84  Canon 430EX Speedlite Flash for Canon Pro1
  17. B000EOMXM0  Kingston 2GB Secure Digital Memory Card (SD/2GB
  18. B000EXS1BS  Garmin nüvi 360 3.5-Inch Bluetooth Portable GPS Navigator
  19. B000BKJZ9Q  Garmin nüvi 350 3.5-Inch Portable GPS Navigator
  20. B000Q30420  Canon PowerShot SD850 IS 8.0 MP Digital Elph Camera with 4x Optical Image Stabilized Zoom
  21. B00006JN3G  Nikon Lens Pen Cleaning System
  22. B000U9WVW6  TomTom ONE 3rd Edition 3.5-Inch Portable GPS Vehicle Navigator
  23. B001413D94  Samsung LN46A650 46-inch 1080p 120Hz LCD HDTV with RED Touch of Color
  24. B001413DF8  Samsung LN52A650 52-inch 1080p 120Hz LCD HDTV with RED Touch of Color
  25. B000BY52NU  Nikon 18-200mm f/3.5-5.6 G ED-IF AF-S VR DX Zoom-Nikkor Lens

The Movers & Shakers index identifies, by category, the biggest gainers in sales rank at in the past 24 hours. For example, suppose a music item has a sales rank of 10 today, but was ranked as low as 30 yesterday, its Movers & Shakers increase would be 200 percent.

The most popular items ordered as gifts in Electronics.  This is updated daily.  The product changes day by day.  Hence, keep watch this space very often.

Paul Ryder
VP Consumer Electronics

Paul Ryder –  A biography

Paul Ryder is the Vice President,  Consumer Electronics,

Paul Ryder was appointed vice president of Consumer Electronics and Wireless businesses in August of 2006. He is responsible for’s merchandising, marketing, and customer service for all Consumer Electronics categories.

Prior to working at, Ryder was a vice president at Honeywell International, leading portions of their aerospace business.  In addition, Ryder held various positions at General Electric Company in general management and marketing positions, as well as developing digitization strategies and productivity initiatives.

Ryder holds an MBA from the Krannert School of Management, Purdue University and a B.S. in Mechanical Engineering from Worcester Polytechnic Institute.

Amazon is an American electronic commerce (e-commerce) company in Seattle, Washington. Amazon was one of the first major companies to sell goods by Internet, and was an iconic “stock in which to invest” of the late 1990s dot-com bubble. After the collapse, the public became skeptical about Amazon’s business model, yet, it turned an annual profit in 2003.

Jeff Bezos founded, Inc. in 1994, and launched it online in 1995. started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, video games, electronics, apparel, furniture, food, toys, etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products.

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Tech Gift Interviews Available Online

  • LISTEN – Gift Giving Show intro and Comment and Review on Tech in the News. This week: What technology does your Candidate feel he/she can’t live without and Manhunt2 (BIG Warning about giving this as a gift this year) and other last minute gifts.
  • LISTEN – Show wrap-up and Comment and Review on Tech in the News. This week cell phones and computers.
  • LISTENDarren Ward from Planon makers of the Docupen joins Craig to discuss the docupen and how it would make a great gift for the “Road Warrior or Student in your life.
  • LISTEN – Phillipe Schwartz from OoVoo joins Craig to discuss how you can share Christmas morning with your families that are far way with their free video conferencing tool.
  • LISTEN – Eric Brown from Impact Games joins Craig to discuss their game called “Peacemaker” that allows you to try to solve the Israeli-Palestinian conflict.
  • LISTEN – Nick Chernoff the Boston District Manager for Radio Shack joins Craig to discuss some of the 7200 tech products they have for you this Holiday gift giving season.
  • LISTEN – Robert Pederson from Zagg Industries joins Craig to talk about how they have taken some military grade technology to make a product that will improve your life. Their product the Invisibleshield will protect all your handheld devices from wear and tear.
  • LISTEN – Dr. Marion Somers joins Craig to discuss how to pick the best Technology for Grandpa and Grandma.
  • LISTEN – Christopher Celeste from Playway Digital joins Craig to talk about their portable Audio Books and how they make great gifts.
  • LISTEN – Ben Patterson the Gadget Hound from Yahoo Tech joins Craig to discuss what Technology you want to get for Christmas and what Technology you should avoid.
  • LISTEN – Les Jickling from Absolute Software joins Craig to discuss the problems of related to Laptop Theft and how they can help you prevent it.
  • LISTEN – Steven Ostrowski from the Computing Technology Industry Association joins Craig to discuss a Survey they conducted that revealed what the top 5 Technology gifts for this holiday season are.