Apple iPhone 3GS (Photo credit: Wikipedia)
Why do people buy Apple products? For some, it’s the status they get from having one of the most Chic products available on the market. Turns out that they’re not the only ones. According to Boston-based Yankee Group, the Chic status also rubs off on the companies that sell iPhones.
“From a financial perspective, the device—or, more precisely, the relationship with Apple that goes with it—carries significant challenges,” said Rich Karpinski, Yankee Group senior analyst and author of the report. “But it also brings subscribers in droves as well as significant improvements in how those users view operator brands. With the latest iPad focused strongly on 4G, and an LTE iPhone likely to appear later this year, U.S. operators that find ways to successfully manage the ‘i-challenge’ will win.”
Carrying the iPhone creates a heavy burdon for cell phone companies due to the high “Apple Tax” along with the high costs of the phone itself. AT&T was hit hard when it decided to enter an exclusive deal with Apple and ended up having to pay a portion of every customer’s monthly phone bill directly to Apple. Apple has also priced their iPhones at the high end of the spectrum. So, the question remains if the iPhone is a huge drag on profits at Verizon, AT&T and Sprint, or if it ends up helping.
According to this latest report:
- AT&T boasts the largest iPhone halo effect. Among Apple users, AT&T ranks No. 7 out of 20 top mobile brands. Among all users, it ranks No. 14.
- Sprint registers immediate gains. While the impact on AT&T’s brand grew over time, Sprint’s impression scores nearly doubled just in the first quarter selling the device.
- Verizon sees little brand impact. Verizon does not see a corresponding boost in its brand among core Apple users. Overall, customers seem to value Verizon’s brand highly, regardless of the device they use.
Looking to protect your home or office? How about broadcasting real-time video? Today we spoke with Devin Chawda, the President of Y-cam about their Internet/Cloud-based Security Cameras
1. It is now possible to set up a video camera at your home or business which records instantly to the cloud rather than on some local recording device. This is a revolution in home/business security as it not only means the video is stored safely away from the property but it can be viewed from anywhere and motion alerts sent to any mobile device.
2. Anyone that wants to broadcast live steaming video to their local community, or even the world can now do so. Whether you’re a watersports shop owner on the beach wanting to show off the waves or a homeowner just wanting to share the amazing view outside her bedroom window, it’s now accessible to anyone.
3. Now you can use your iPhone/iPad/iPod Touch and your existing Wi-Fi network to monitor your baby in a way that wasn’t possible before
Jamie Barnett a Senior Director of Product Marketing at Zenprise joins Craig to discuss how businesses can manage and secure their mobile infrastructure and transform enterprise mobility into a competitive business advantage.
Image via CrunchBase
Zenprise® MobileManager™ software is the first all-in-one platform with monitoring, device management, security and expense management for BlackBerry, Google Android, iPad, iPhone, iPod touch, Symbian and Windows Mobile.
- Effectively manages and monitors company- and employee-owned smartphones from a single dashboard
- Get an overall snapshot of smaprtphone operations, with breakdown by device and carrier
- Automatically ‘discovers’ your entire mobile infrastructure
- Dynamically discovers new or upgraded servers, smartphones or applications as they are deployed
- Manages and secures the full mobile lifecycle: BlackBerry, iPhone, iPad , Google Android, Windows Mobile and Palm devices
- Provides a full-service Web dashboard for centralized control of employee-liable and corporate-liable smartphones and their platforms
- Repairs smartphone problems remotely to minimize user down-time and improve help desk productivity
- Embeds an Expert Knowledge base of 6,500 problem resolution workflows for rapid troubleshooting and remediation
- Provides proactive 24×7 monitoring and automated alerts to protect smartphone users from availability and/or performance problems
- Enforces security and management policies at both device-owner and department/group levels
- Enables auto-configuration of password policies on all devices, including length, complexity and encryption
- Proactively controls and monitors mobile expenses to limit unexpected costs
Mobile Productivity Regardless of Device or Location
- Manage, monitor and secure your organization’s smartphones.
- End-to-end visibility into both smartphone-specific issues and back-end network or server issues ensures mobile employees stay productive, wherever they are located.
- Roles-based views provide each support team with instant access to the tools and information they need to get the job done right.
- Users are more productive, the mobile enterprise is more secure, and you can sleep better at night.
Image via CrunchBase
You may remember my article about Blackberry a month ago. In it I predicted the demise of Research In Motion’s flagship product, and now they’ve put yet another nail into their own coffin.
In the wake of a three day service outage last week, BlackBerry parent company Research in Motion (RIM) is offering compensation to its customers: consumers will receive free applications and enterprise customers will receive one month of free support.
[Editor’s Note (Paller): This outage marks the beginning of the death
throes for BlackBerry’s long-held domination of corporate mobile IT.
Since availability is one of the three pillars of security, security
pros no longer can say that BlackBerry offers better security. A
promising and fully implemented model of effective enterprise mobile
security covering iPhones, iPads, and Android devices was presented at
last week’s National Cybersecurity Innovation Awards ceremony (press
releases will come out over the next two weeks about the winners). The
enterprise mobile security solution be written up and briefed in a
webcast in the next week or two. We’ll announce the time at the top of
NewsBites next week.)
Image via CrunchBase
Open Source software has been one of my soapbox subjects for the past two decades. You’ll find it in your smartphone (the Apple iPhone and Android are both based on it), running your car, in your television and much more. It’s Open Source software that has helped thousands of companies develop software solutions that just wouldn’t be possible otherwise.
Intel, who has been providing millions in funding to Universities, is now requiring that the Universities do not use that funding to create patented technology. Which leads us to another subject I’ve written about in the past: Software Patents. These are killing innovation here in the US, and will ultimately cause great, unseen, harm to the entire world economy.
Kudos to Intel for helping to stem the growth of harmful software patents!
Image via CrunchBase
Say goodbye to the world of Blackberry. Research-in-Motion’s (RIM) lack of innovation and progress have left the company who was once known as the dominant force for business smartphone users in the dust, even dropping well below analysts’ expectations. A good 10% drop in profit and resultant layoffs are in the works. It doesn’t look good, and things just aren’t going to get any better.
Apple’s iPhone is not only a market leader, but their recent changes to make it much more friendly to the business marketplace, with improved security and email integration, are likely to make it the standard replacement for Blackberry in business. So much for RIM’s stronghold in the business community. And Android is doing much better.
Google’s Android still has problems in the Corporate data center. Its lack of standard security features which are required by corporations, including data wipe, on-device encryption, mean that Apple is the only growing player left in the Corporate space for now.
The next step in the future of augmented reality (AR) is close by. We’ve seen three dimensional avatars in Science Fiction movies for decades and there are a few which are being used to provide instructions to passengers in air ports. Now String, in partnership with tech firm Digicave, has created technology which allows 3-dimensional projections to appear right in front of you. It maps 3D figures onto walls or furniture in your room.
This newest incarnation of AR holds the promise of having performance artists and ultimately even TV shows to appear right in front of you in real-life 3D.
“I think what we’re delivering here is a unique experience that no-one has ever seen before,” says String’s CEO Alan Maxwell.
“For example, we can capture a live performance from an artist on stage… and deliver that performance to people’s devices wherever they are in the world and they simply have to hold their device at a marker. I think there is a certain amount of value in that.”
Image via Wikipedia
One quarter of all US adults are already using smart phones, and fully one third of all adults in the UK are already on board. The latest studies are showing that the market penetration of smartphones by adults is growing at 1.3% per month. That type of explosive growth, if it continues, will push the smartphone market share to better than 50% here in the US by mid-2012. Amazing numbers.
What does that mean for consumers and businesses? The opportunity to reach out to customers, consumers, trading partners and employees in the most direct and least expensive way ever devised.
Although market saturation by smart phones may max out around 70%, it still represents one of the biggest market opportunities since the Internet itself.
In the UK study, Facebook was the most visited website by Smart Phones, Apple’s iPhone is the most popular among adults and the Blackberry phones were most popular among teens.