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Entries Tagged as 'Journal of Consumer Research'

Mac as a Personal Brand

June 19th, 2008 · No Comments · Apple

Image via Wikipedia Michal Ann Strahilevitz has been using a Mac for the past 15 years and developed a true relationship with Mac.  It has even become a personal brand for her. Things have really changed over the years: It’s great that macs are now being embraced but It is no longer so meaningful to […]

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