A case study on Mac

The press release has been around for a hundred years. “It’s been the main vehicle for disseminating information in the public relations business,” says Jason Throckmorton, a founding member of LaunchSquad, a San Francisco-based PR firm. “For many purposes it’s still a great tool, but we envision other means of getting our clients stories out there, from working directly with bloggers and new media to creating blog, podcast and video...

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