Tag Archives: News and Media

Apple Macs Moving into Mainstream Business

Attendees at Macworld 2006.

Image via Wikipedia

In the last few years, Apple has seen a huge increase in the business presence of the Mac, outside of the traditional “Oh, our designers use Macs.” How well does Apple and the Mac really play in business, and at what level, (SOHO/SMB/Big Enterprise)

  • Does the Mac work well for IT uses? Can you really run a network from or with a Mac as an IT person?
  • We’ve all heard the hype, both good and bad, but what’s the reality of a Mac? Is it more or less secure than Windows XP or Vista?
  • Can you actually have people on both working together without more pain than it’s worth?
  • Macs in a Web 2.0 World. How well does the Mac play with Facebook/MySpace/Amazon S3 et al

John C. Welch
Writer and Analyst
The Zimmerman Agency

John C. Welch – A biography

John Welch is the Sr. Systems Engineer for The Zimmerman Agency, and has been an IT professional, specializing in the integration of Macs into networks for over 15 years. He is also a regular contributor to Macworld.com, a regular speaker on Mac IT issues at Macworld Conference & Expo since 1999, and the mind behind http://www.bynkii.com/


The Zimmerman Agency — A Tallahassee-based branding, advertising, public relations and interactive firm — has total billings exceeding $175 million annually and employs more than 136 full-time professionals. A sampling of the agency portfolio includes The Ritz-Carlton Club and Residences, Costa del Mar Sunglasses, Yachts of Seabourn, Sanderson Farms Chicken, Tobacco Free Florida, Club Med, Aflac and the British Virgin Islands.

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Apple McIntosh and iPhone is Moving Into the Workplace

Craig Peterson interviews John Welch about Apple computers and phones in business.

Steve Jobs delivering the 2005 keynote address.

Image via Wikipedia

Apple’s McIntosh computers have been popular among small segments of business for years — primarily the graphics, advertising and marketing departments of small to large corporations. The recent huge successes brought by the iPod and more recently iPhone have exposed millions of people to Apple’s ease-of-use and just-works functionality and have subsequently driven the MacIntosh computers to the point where they hold an almost 10% market share of the desktop space. It was almost inevitable that we’d start to see them in the business space

I interviewed John C. Welch to talk about the popularity of these new MacIntosh computers in the business space.

  • How well does Apple and the Mac really play in business, and at what level, (SOHO/SMB/Big Enterprise).
  • Does the Mac work well for IT uses? Can you really run a network from or with a Mac as an IT person?
  • We’ve all heard the hype, both good and bad, but what’s the reality of a Mac? Is it more or less secure than Windows XP or Vista?
  • Can you actually have people on both working together without more pain than it’s worth?
  • How well does the Mac play with Facebook/MySpace/Amazon S3 et al?

John C. Welch
Writer and Analyst

John – A biography

John Welch is the Sr. Systems Engineer for The Zimmerman Agency, and has been an IT professional, specializing in the integration of Macs into networks for over 15 years. He is also a regular contributor to Macworld.com, a regular speaker on Mac IT issues at Macworld Conference & Expo since 1999, and the mind behind http://www.bynkii.com/

The Zimmerman Agency – A Tallahassee-based branding, advertising, public relations and interactive firm — has total billings exceeding $175 million annually and employs more than 136 full-time professionals. A sampling of the agency portfolio includes The Ritz-Carlton Club and Residences, Costa del Mar Sunglasses, Yachts of Seabourn, Sanderson Farms Chicken, Tobacco Free Florida, Club Med, Aflac and the British Virgin Islands.

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Mac as a Personal Brand

The Macintosh Portable was Apple's first portable Macintosh. It was available from 1989 to 1991 and could run System 6 and System 7.

Image via Wikipedia

Michal Ann Strahilevitz has been using a Mac for the past 15 years and developed a true relationship with Mac.  It has even become a personal brand for her.

Things have really changed over the years:

  1. It’s great that macs are now being embraced but
  2. It is no longer so meaningful to be a mac user. “When we were a small minority, it was a community of people who dared to not conform and who were willing to make an effort to use the machine they authentically preferred. it is no longer ‘think different’, as it is so much more common these days to see macs everywhere.”

She has never used anything but a mac at home or at work — over 15 years of nothing-but-a-mac. Used to be mac users would meet other mac users and bond over our willingness to stray from the masses and choose the machine we wanted rather than the machine that everyone else had. Back in the 90′s, we Mac users were a brand community!

As for work, up until recently, every time she started a new job and asked for a Mac, she had to negotiate and even beg to get one. The down side was that the tech support folks at work have never been willing to work on a mac. They would just about always roll their eyes when they hear the word “Mac.”

Today, more and more folks are switching to Apple, thanks to the popularity of iPod and Apple’s brilliant marketing efforts on everything from advertising to product design an Apple Store atmosphere.

It is getting easier and easier to be a mac user. We Mac people are becoming less of an under-represented minority and more of a “me too” community. It is easier, but not as fun. She no longer feels a connection to fellow mac users when she hit a cyber cafe. Why? Half the folks online there are also working on a Mac. So much for cutting edge. ; )

Michal Ann Strahilevitz PhD
Chaired Professor Marketing Dept
Golden Gate University

Michal Strahilevitz – A biography
Michal Ann Strahilevitz, PhD
Professor Michal Strahilevitz
is a chaired professor of marketing and consumer behavior at Golden Gate University. She has published articles in the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Nonprofit & Public Sector Marketing and Marketing Letters. In addition to her expertise on consumer behavior, it is worth noting that her first computer was a Mac, and she has been using and nothing but a Mac for the past 15 years. It used to be an identity, but it has become a “me too” brand.