Booking 2013 Consumer Electronics Show Interviews

If you are a PR firm who would like to receive notifications about available radio interview slots at CES, you’ll want to sign up at http://lists.craigpeterson.com/propp_subscribe Make sure you click on the confirmation email we will send you after you sign up. The Bad News — Too Many Potential Guests In years past, all our interview slots have filled up within 48 hours.  It’s likely to be worse this year. The CEA...

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Looking for Editorial Guests to Talk About the Year in Technology

Image by DG Jones via Flickr Have you got a client who can talk about the year in technology? We’re looking for guests who are great on the radio and can talk for a good 30 minutes about some aspect of the year in technology. We’re planning on recording this show TOMORROW AFTERNOON- December 15th, so your guest must be available for a telephone interview. Examples might include: Science, TV Technology, Laptops, Computers,...

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Spring Technologies Show is Posted

Spring has sprung and we are all taking time to spruce up our homes, yards and even our computers, cars and motorcycles. So Craig has found a variety of guests to help you along the way. To find out more, visit the radio show site at Tech Talk With Craig May 16th, 2009 Guests: Ian Collins, President Storage Appliance Corporation http://www.goclickfree.com Linda Sanford, P-Touch Product Manager Brother http://www.brother-usa.com Duane...

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The Marketing Technologist’s Role in Business — R Craig Peterson

The role of Marketing Technologist isn’t even defined in Wikipedia, but it’s fundamental to any business that wants to build a relationship with potential customers and ultimately provide them with its products.  Traditional Marketing and PR firms are doing their customers a huge dis-service by taking graphics-based advertising campaigns and pushing them into the online world. I’ve been arguing for a stronger role to...

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A case study on Mac

The press release has been around for a hundred years. “It’s been the main vehicle for disseminating information in the public relations business,” says Jason Throckmorton, a founding member of LaunchSquad, a San Francisco-based PR firm. “For many purposes it’s still a great tool, but we envision other means of getting our clients stories out there, from working directly with bloggers and new media to creating blog, podcast and video...

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