Tag Archives: Public relations

Booking 2013 Consumer Electronics Show Interviews

If you are a PR firm who would like to receive notifications about available radio interview slots at CES, you’ll want to sign up at

http://lists.craigpeterson.com/propp_subscribe

Make sure you click on the confirmation email we will send you after you sign up.

The Bad News — Too Many Potential Guests

In years past, all our interview slots have filled up within 48 hours.  It’s likely to be worse this year. The CEA tells us that there are about twice as many companies exhibiting this year as last year, and we’ve already seen the results of that by having three times as many requests for interviews already this year than last (and last year set a record for us, too).

There is no way we’ll be able to interview anywhere close to everyone who wants to be interviewed. Every year we have to turn away potential interviews because I just can’t push myself interviewing 12 hours a day for 5 days (yes, we usually interview before the show, too).

The Details

This year we’re asking everyone to please purchase a copy of the transcript of their interview. We are going to use those transcripts to help build more traffic for your client and for our web site. It’s not mandatory to purchase one, but we’d appreciate it if you did.

We have three interview types:

– Our “Expert Package” where we’ll provide you with a completed video, audio and transcript of the interview for your use.

– Our “SEO Value Mini Package” where you’ll get everything above, but the all-important video that you can use on YouTube and your web site.

– And our “No-Frills” interview, which we only ask that you purchase a discounted transcript to help with SEO.

ShowStoppers

If your client is going to be at Showstoppers, we’re doing interviews there, on the floor of the event.

CES Unveiled

If your client is going to be at CES Unveiled, we’ll be doing No-Frills interviews there, too.

Thanks to everyone on our list for getting us some great guests over the years. We’ve got more than 10 million podcast downloads and are closing in on our 700th weekly radio show. Who’d have thought? Many changes coming over the next few months for the better: better communications from us and more exposure for your clients.

Take care, and talk with you soon,

Thanks!

 

Craig and Karen

857-488-3917

PS There’s never any charge to be on the show or to link to the podcast.

If you’d like to get notifications about interview opportunities from this list via email, Signup at http://lists.craigpeterson.com/propp_subscribe

Tech Talk With Craig Peterson has been ranked by Arbitron as the #1 radio show in the Boston Market during its time slot, and along with being broadcast on ClearChannel Radio’s WGIR/AM, WQSO/FM and with more than 10,500,000 podcast downloads, it has been rated as the top tech show nationwide.

Looking for Editorial Guests to Talk About the Year in Technology

Great Inventions That Never Made It #1: The Te...
Image by DG Jones via Flickr

Have you got a client who can talk about the year in technology? We’re looking for guests who are great on the radio and can talk for a good 30 minutes about some aspect of the year in technology.

We’re planning on recording this show TOMORROW AFTERNOON- December 15th, so your guest must be available for a telephone interview.

Examples might include: Science, TV Technology, Laptops, Computers, Magazines, Radio, Sales/Marketing, etc.

Please go ahead and send us an email at producer |at| CraigPeterson dot com

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Spring Technologies Show is Posted

Spring has sprung and we are all taking time to spruce up our homes, yards and even our computers, cars and motorcycles. So Craig has found a variety of guests to help you along the way.
To find out more, visit the radio show site at Tech Talk With Craig
May 16th, 2009 Guests:

Ian Collins, President
Storage Appliance Corporation

http://www.goclickfree.com

Linda Sanford, P-Touch Product Manager
Brother

http://www.brother-usa.com

Duane Sider, Director of Communications
Rosetta Stone

http://www.rosettastone.com/

Jan Caldarella, Senior Bluetooth Product Manager
Plantronics

http://www.plantronics.com/

Kristin Brocoff, Marketing and Public Relations Manager
CarMD

http://www.carmd.com/

Tania Ladic, VP of Industry Marketing Travel and Transportation Division
NCR

http://www.ncr.com/solutions/self_service_solutions/travel_self_service/index.jsp

Matt Palma, VP Sales and Marketing
iRobot

http://store.irobot.com/home/index.jsp

Joseph Carabello, Director
Unotron

http://www.unotron.com/US/index.html

Karl Sandstrom, Product Manager/Engineer
BRP Evinrude

http://www.unotron.com/US/index.html

The Marketing Technologist’s Role in Business — R Craig Peterson

The role of Marketing Technologist isn’t even defined in Wikipedia, but it’s fundamental to any business that wants to build a relationship with potential customers and ultimately provide them with its products.  Traditional Marketing and PR firms are doing their customers a huge dis-service by taking graphics-based advertising campaigns and pushing them into the online world.

I’ve been arguing for a stronger role to be played by technology in the marketing function.  One of the big difficulties has been that there are few people who are great technologists who have “crossed-over” to the marketing side and even fewer who have moved from marketing into a strong technology role.

To toot my own horn, I’ve been doing this for the past 15 years, and have been providing consulting services doing just that for the entire time.

If you’re tired of marketing programs that aren’t working in the online world, or have technology to support marketing efforts that just isn’t working, you’ve come to the right place.  My clients range from Fortune-50 companies through small, private start-ups and from well-established companies in the technology business through newbies in the manufacturing space.

If you’d like more information, drop me a line.  Just send a note to Craig at CraigPeterson.  Of course, it’s a dot com.  I’d be glad to hear from you.

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