Booking 2013 Consumer Electronics Show Interviews

If you are a PR firm who would like to receive notifications about available radio interview slots at CES, you’ll want to sign up at http://lists.craigpeterson.com/propp_subscribe Make sure you click…

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The Marketing Technologist’s Role in Business — R Craig Peterson

The role of Marketing Technologist isn’t even defined in Wikipedia, but it’s fundamental to any business that wants to build a relationship with potential customers and ultimately provide them with…

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A case study on Mac

The press release has been around for a hundred years. “It’s been the main vehicle for disseminating information in the public relations business,” says Jason Throckmorton, a founding member of…

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