iOS 7’s iTunes Radio a Huge Challenge for Pandora

English: The icon used on iTunes for the app

Pandora named former Microsoft executive Brian McAndrews as their new CEO today, just as Apple is launched their competing iTunes Radio service today. And since iTunes Radio will be built into iTunes, the service will be in the hands of practically every one of those users come September 18th.

Pandora has been gathering info since 2000 on the listening habits and preferences of its users, and relies on the Music Genome Project to help custom tailor its recommendations.   Apple however has the purchase history of every iTunes user at its disposal, not to mention a few years of data now from its “Genius” playlist feature that’s been quietly monitoring playback habits.

If you do want to remove ads, however, a year of Pandora One will cost you $36. iTunes Radio seems to have a similar set up, with free ad-supported streaming and no listening cap.   However, a year of ad-less iTunes Radio will be only $24.99 (no doubt priced directly to undercut Pandora), and will include a year of iTunes Match service which backs-up a user’s iTunes library to the cloud and allows streaming access (even for songs you didn’t purchase from iTunes).

You can be sure that Pandora won’t sit idly by as iTunes Radio begins to gain popularity, and a new challenger will hopefully drive innovation among these services.   All the advantages above also won’t mean anything if the taste-matching ability of iTunes Radio isn’t up to par, although based on this early review from Fast Times, it seems Pandora has legitimate reason for concern. is Recommended as the Best Way to Learn New Skills Online

We all need to keep up-to-date with technology.  It’s a constant learning game. I went online to the vendor of the software I was using, and didn’t find anything near what I needed.  What I did find was surprising. If you can’t get the skills you need from the vendor of the software you’re using, how can you get the skills?

Learning how to use software, how to manage people, basically any new skill isn’t made much easier by Google.   Being in the online media world, I decided that I needed to start making better quality videos to help promote the show and our guests. I found a few free web sites that had some great information on the software I wanted to use, but none of them really showed me what I needed to know — even the software vendor (Apple, in this case).

What I did find was  I like the way they were teaching everyone from Elementary school kids through College-level courses; from programming languages to using software; and even Entrepreneurial skills and general business skills.  So…

I invited onto the radio show.  It was a show about back-to-school and using the Internet to help with school.  What I learned has changed the way I’m learning new skills myself.  (You can listen to the interview here.) decided to help sponsor the show online.  I don’t endorse companies whose products aren’t up-to-snuff, or just aren’t going to be useful., however, is exactly the kind of company that everyone should check out.

It’s way less expensive than you might think, and it’s going to change the way you learn online.  Check them out yourself.

Welcome our Newest Advertiser

Welcome, our Newest Advertiser

Booking 2013 Consumer Electronics Show Interviews

If you are a PR firm who would like to receive notifications about available radio interview slots at CES, you’ll want to sign up at

Make sure you click on the confirmation email we will send you after you sign up.

The Bad News — Too Many Potential Guests

In years past, all our interview slots have filled up within 48 hours.  It’s likely to be worse this year. The CEA tells us that there are about twice as many companies exhibiting this year as last year, and we’ve already seen the results of that by having three times as many requests for interviews already this year than last (and last year set a record for us, too).

There is no way we’ll be able to interview anywhere close to everyone who wants to be interviewed. Every year we have to turn away potential interviews because I just can’t push myself interviewing 12 hours a day for 5 days (yes, we usually interview before the show, too).

The Details

This year we’re asking everyone to please purchase a copy of the transcript of their interview. We are going to use those transcripts to help build more traffic for your client and for our web site. It’s not mandatory to purchase one, but we’d appreciate it if you did.

We have three interview types:

– Our “Expert Package” where we’ll provide you with a completed video, audio and transcript of the interview for your use.

– Our “SEO Value Mini Package” where you’ll get everything above, but the all-important video that you can use on YouTube and your web site.

– And our “No-Frills” interview, which we only ask that you purchase a discounted transcript to help with SEO.


If your client is going to be at Showstoppers, we’re doing interviews there, on the floor of the event.

CES Unveiled

If your client is going to be at CES Unveiled, we’ll be doing No-Frills interviews there, too.

Thanks to everyone on our list for getting us some great guests over the years. We’ve got more than 10 million podcast downloads and are closing in on our 700th weekly radio show. Who’d have thought? Many changes coming over the next few months for the better: better communications from us and more exposure for your clients.

Take care, and talk with you soon,



Craig and Karen


PS There’s never any charge to be on the show or to link to the podcast.

If you’d like to get notifications about interview opportunities from this list via email, Signup at

Tech Talk With Craig Peterson has been ranked by Arbitron as the #1 radio show in the Boston Market during its time slot, and along with being broadcast on ClearChannel Radio’s WGIR/AM, WQSO/FM and with more than 10,500,000 podcast downloads, it has been rated as the top tech show nationwide.

Looking for Editorial Guests to Talk About the Year in Technology

Great Inventions That Never Made It #1: The Te...
Image by DG Jones via Flickr

Have you got a client who can talk about the year in technology? We’re looking for guests who are great on the radio and can talk for a good 30 minutes about some aspect of the year in technology.

We’re planning on recording this show TOMORROW AFTERNOON- December 15th, so your guest must be available for a telephone interview.

Examples might include: Science, TV Technology, Laptops, Computers, Magazines, Radio, Sales/Marketing, etc.

Please go ahead and send us an email at producer |at| CraigPeterson dot com

Enhanced by Zemanta

Spring Technologies Show is Posted

Spring has sprung and we are all taking time to spruce up our homes, yards and even our computers, cars and motorcycles. So Craig has found a variety of guests to help you along the way.
To find out more, visit the radio show site at Tech Talk With Craig
May 16th, 2009 Guests:

Ian Collins, President
Storage Appliance Corporation

Linda Sanford, P-Touch Product Manager

Duane Sider, Director of Communications
Rosetta Stone

Jan Caldarella, Senior Bluetooth Product Manager

Kristin Brocoff, Marketing and Public Relations Manager

Tania Ladic, VP of Industry Marketing Travel and Transportation Division

Matt Palma, VP Sales and Marketing

Joseph Carabello, Director

Karl Sandstrom, Product Manager/Engineer
BRP Evinrude