Apple Finally Showed Off Its Plan To Conquer Tv — But Analysts Say There’s Too Much Competition And Too Many Questions Apple Won’t Answer

Apple on Monday made a string of announcements outlining its big push into digital services, which center on several new subscription products across TV, gaming, and news. It’s part of Apple’s strategy to further grow its thriving services business that serves as a key area of growth for the company amidst slowing iPhone sales.

But following Apple’s keynote at the Steve Jobs Theater, during which the company trotted out A-list celebrities like Oprah Winfrey and Steven Spielberg to discuss projects they’re working on for Apple’s upcoming Apple TV Plus service, analysts were left with several unanswered questions. The most prominent of these concerns the stiff competition Apple faces from well-established industry players and the lack of clarity it provided around pricing and content.