In January 2006, DowntownWomensClub.com, a women’s network and career website, surveyed 1,000+ business women across three generations to spot trends about technology and online networking. We then compared the responses from the three generations – Generation Y, Generation X and Baby Boomers – and found some startling differences between these groups.
When it came to networking online:
The main drivers for online networking are “time-management” issues.
Gen Ys are more likely to use online social networks for business.
When asked why they didn’t network online, nearly 1/3rd of the respondents put “don’t know how” as a reason.
Nearly 1/3rd of the respondents can’t be found on Google (or have never bothered to “ego-Google” themselves).
Gen Xers like their high-tech gadgets more than the other generations.
None of the generations are blogging or reading blogs with regularity for business purposes.
We found that Gen Ys showed a significant increase in the number of their moms who worked, and in the number of different sports they played growing up.
Table Talk is not a one-size-fits-all networking book. It’s specifically tailored to women and our unique concerns, obstacles and lifestyles. With its real world tips and best friend style, Table Talk teaches women to use the skills we’ve got to build the relationships we need to move ahead in both work and play. It introduces a lifestyle and language about creating connections that will change the whole landscape and have everybody talking.
Diane K. Danielson is the CEO of DowntownWomensClub.com a career website and the creator of DWC Faces, social network for businesswomen (www.dwcfaces.com). In addition, Diane is the co-author of Table Talk: The Savvy Girl’s Alternative to Networking (2003); a blogger for the BostonWorks section of the Boston Globe; and is a contributing writer for PINK, a national women’s business magazine.