Mac as a Personal Brand

Mac as a Personal Brand Michal Ann Strahilevitz has been using a Mac for the past 15 years and developed a true relationship with Mac.  It has even become a personal brand for her. Things have really changed over the years: It’s great that macs are now being embraced...

A case study on Mac

A case study on Mac The press release has been around for a hundred years. “It’s been the main vehicle for disseminating information in the public relations business,” says Jason Throckmorton, a founding member of LaunchSquad, a San Francisco-based PR firm. “For many...

Apple’s Now a Cell Phone Company, and Greed May Get the Best of Them

Apple’s Now a Cell Phone Company, and Greed May Get the Best of Them We’ve all seen the iPhone by now — at least we’ve seen the ads. They’re everywhere. TV, the Internet, magazines. Sheesh. As of 3rd Q 2007, Apple‘s sold about 1.4 million of them — and each and...

Apple Leopard Even Comes With "Blue Screen of Death"

Apple Leopard Even Comes With “Blue Screen of Death” Like so many Apple fans, I got my copy of Leopard before it was released in the stores. I pre-ordered it and it showed up as promised – just-in-time. But it came with a feature that many people wern’t...

iTunes Getting Hit Below the Belt

iTunes Getting Hit Below the Belt Apple’s iTunes service has brought in hundreds of millions of dollars in revenue, and is now bringing in some very stiff competition. The service, which started selling songs and is now selling everything video from movies to TV...
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