CES 2016: 4Moms
I interviewed Mara McFadden, the Director of Product Management at 4Moms, about their innovative car seat. Through the use of robotics and innovative design they are disrupting and redefining juvenile and baby gear industry. Their self installing car seat uses accelerometers, magnet sensors, force sensors and control software to assure child safety.
They also have a power folding stroller and the mamaRoo® infant seat that mimics the bouncing movement and swaying that parents make when soothing their babies.
Connect with them below, and keep listening to Craig Peterson’s Tech Talk for all the latest in technology.
Mara joined 4moms in 2014 after nearly ten years of engineering and product management in medical device and consumer health industries, with roles at Johnson & Johnson and Philips Healthcare. She has worked on products such as the OneTouch blood glucose metering system, Cordis endovasuclar stents, and Philips Respironics ventilators.
Mara is passionate about products that create meaningful benefits for consumers. She incorporates user-focused design, ethnographic research, and cross-functional collaboration to develop innovative products.
She holds a Bachelor’s degree in Mechanical Engineering from the University of California Berkeley and a Masters in Business Administration from the Tepper School of Business at Carnegie Mellon University.
She lives in Pittsburgh, PA with her husband and their baby and toddler. She enjoys running, soccer, yoga, reading, and chasing her children.
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