CES 2016: Atmel
Atmel is a worldwide leader in both the design and manufacture of microcontrollers and capacitive touch technology. Today they maintain one of the industry’s broadest intellectual property technology portfolios.
Craig interviewed Patrick Hanley, Product Marketing Manager for Touch Technology at Atmel. At CES 2016 they have announced a new force sensing technology that will deliver an extraordinary touch experience that will allow users more control through the pressure of their touch.
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Prior to joining Atmel, Mr. Hanley held various roles at Cypress Semiconductor in three divisions including its Data Communications Division, Consumer & Computations Division and Memory & Imaging Division. His roles ranged from product marketing engineering, business operations to pricing. During his tenure at Cypress he achieved a number of outstanding accomplishments including the founding of Cypress’ Value Based Selling (VBS), definition of the original touchscreen segmentation and of PSoC 3 & 5 pricing, successful increasing of margins year-over-year with both proprietary and commodity teams and management of the commodity team during its most profitable quarter in Cypress’ history.
Mr. Hanley holds a Bachelor of Science degree in electrical engineering (BSEE) and a minor in business administration from Marquette University in Milwaukee, Wis.
Leveraging one of the industry’s broadest intellectual property (IP) technology portfolios, Atmel provides the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.
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