CES 2016: Atmel

Atmel has been around for a long time and while you may not know them by name you do know their sensor functionality. you may not know it but their sensor technology is inside many of the technology products on the market today.

Atmel is a worldwide leader in both the design and manufacture of microcontrollers and capacitive touch technology. Today they maintain one of the industry’s broadest intellectual property technology portfolios.

Craig interviewed Patrick Hanley, Product Marketing Manager for Touch Technology at Atmel. At CES 2016 they have announced a new force sensing technology that will deliver an extraordinary touch experience that will allow users more control through the pressure of their touch.

Connect and know more of Atmel below, and keep listening to Craig Peterson’s Tech Talk.

Patrick Hanley joined Atmel Corporation in August 2010 and is the product marketing manager for the Touch Technology team focusing on maXTouch. Prior to that Mr. Hanley focused on Atmel’s QTouch products, (Atmel’s capacitive Buttons, Sliders, and Wheels BSW), and maXFusion (Atmel’s touchscreen and sensor hub hybrid products). Mr. Hanley’s responsibility includes defining and pricing new products, developing sales collateral and many other functions for the success of the maXTouch product line within the Touch Business Unit at Atmel.

Prior to joining Atmel, Mr. Hanley held various roles at Cypress Semiconductor in three divisions including its Data Communications Division, Consumer & Computations Division and Memory & Imaging Division. His roles ranged from product marketing engineering, business operations to pricing. During his tenure at Cypress he achieved a number of outstanding accomplishments including the founding of Cypress’ Value Based Selling (VBS), definition of the original touchscreen segmentation and of PSoC 3 & 5 pricing, successful increasing of margins year-over-year with both proprietary and commodity teams and management of the commodity team during its most profitable quarter in Cypress’ history.

Mr. Hanley holds a Bachelor of Science degree in electrical engineering (BSEE) and a minor in business administration from Marquette University in Milwaukee, Wis.

Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components.

Leveraging one of the industry’s broadest intellectual property (IP) technology portfolios, Atmel provides the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

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