CES 2016: re-fuel

We all have multiple mobile devices but what happens when you run out of battery power.

During CES2016 I spoke with Maurice Mizrahi the President of Digi-Power Threcharging and powering up your devices during those times when you are away from an outlet. They introduced 8 new products including a PowerBiner – A clip on carabiner that has a built in rechargeable power bank. Their action pack for Go-Pros can extend recording time from 6 to 24 hours. They have designed their products to eliminate the frustration that you experience when you can’t get the connectivity you need.

More from re-fuel below, and keep listening to Craig Peterson’s Tech Talk.

Maurice Mizrahi is president of Mizco International, and oversees the re-fuel and DigiPower brands.

Mizco was born out of the bustling retail scene in the 1960s when the Maurice and his brothers, Sam, Albert, Isaac, and Joe, who run the company today, spent summers and weekend workingin their uncles’ stores in Times Square, ‘when 42nd Street was still 42nd Street, the center of the retail universe’.

As the brothers got older, they caught the family retailing bug and began their own retail chain, Brothers Camera in 1978, a successful New York-based speciality chain for the photo industry. In 1987, the brothers moved into the wholesale business and started Mizco International as a wholesale source for photo accessories. Two years later, they went to CES and discovered the cellular business, the very beginning of the wireless world.

More than 25 years later, Mizco has established several successful CE accessory brands under their roof, including DigiPower, iEssentials, Ecko audio accessories and Travelocity CE accessories. They are currently introducing their two newest brands to the CE industry — re-fuel and Tough Tested. The multi-brand strategy is the company’s secret sauce – especially for supplying retailers with multiple brands geared to multiple markets and demographics.

Polaris is a recognized leader in the powersports industry with annual 2014 sales of $4.5 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory® and Indian Motorcycle® and Slingshot® brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin®, Cycle Country® and Pro Armor® brands.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Download PDF copy

Download Show Notes