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Apple Took Out A CES Ad To Troll Its Competitors Over Privacy

Historically, Apple hasn’t had an official presence at CES. It’s not surprising given the company’s success at hosting and hyping its own product launch events — long before the iPod and iPhone brought Apple to the top of the technology mountain, Steve Jobs keynotes were can’t miss events. The company is also very deliberate about its marketing campaigns; when I see Apple billboard ads, they focus on new product close-ups with minimal messaging.

This is why the giant ad banner I saw when I arrived in Las Vegas yesterday for CES 2019 caught my eye. Positioned not far from the convention center where CES takes place, the sign is a cheeky riff on the old “what happens in Vegas stays in Vegas” slogan — and with just a few words, it casts an Apple-shaped shadow over the convention.

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