Apple Readies Second New Hardware Category Under CEO Tim Cook

Apple (AAPL) reportedly has begun production on a voice-response smart speaker, the company’s second new hardware product category to be introduced since Tim Cook became chief executive nearly six years ago.

Bloomberg said Wednesday that an Apple contract manufacturer in Taiwan has started production of a Siri-controlled smart speaker. The device would compete with Amazon.com‘s (AMZN) Echo speakers and Alphabet‘s (GOOGL) Google Home device. The Apple device isn’t expected to be available to consumers until later this year.

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