Mobile holiday shopping visits in U.S. will surpass desktop for first time
Mobile’s contribution to holiday shopping, in terms of both visits and sales, has been growing every year. But the 2017 holiday shopping season will hit a new milestone: for the first time ever, mobile visits to retailer’s websites are expected to surpass desktop visits during the months of November and December.
Consumers shopping from the desktop will continue to account for the majority of retailers’ sales dollars. But mobile is making inroads there, too.