Who Should Store Our Health Records – Can You Trust Online Reviews: AS HEARD ON: WTAG: [03-05-19]
Craig is on the Jim Polito show this morning talking about how to spot fake online reviews. They also talked about storing your health records on your iPhone. Can Apple be trusted to keep your records safe?
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Below is a rush transcript of this segment, it might contain errors.
Airing date: 03/05/2019
Who Should Store Our Health Records – Can You Trust Online Reviews
Craig Peterson: 0:00
Hey, good morning everybody. Craig Peterson here. I finally got that installing Windows bonus put together here for the second module in the course so it goes into a lot of depth. Got it done. Got it out. Put together all of the notes for people so keep an eye out if you are in that master course if you bought into that. We’ll get some free master classes will be coming up in about a month or so. So keep an eye out for that as well. This morning on Jim Polito, a couple of frankly kind of big topics. One is about online fake reviews, can you trust them? And we got into some detail including that trick that um, I don’t know anybody else that seems to know about about how to find the fake reviews and with this huge, huge economy. $10 trillion economy just in medical care. Can we trust Apple to keep our medical records safe because they are already doing it? If people are opting into it. So we chatted with Mr. Polito about that this morning as well. So here we go.
Jim Polito 1:16
Here he is. The guy who gets it all. I’m talking about our Tech Talk guru Craig Peterson. Good morning, sir. You are always a five star review on this show.
Thanks. Always glad to be here. Always.
Always a five star review. Now that’s the big question here. How do we tell whether or not we’re looking at fake online reviews because I’ll tell you, you know as you buy more stuff online and as you can’t hold it, touch it, you know it’s or maybe it’s something you haven’t bought before you want online reviews to see what it’s like. And I have used them frequently. How do I know I’m not being scammed?
Well, you’re kind of average in some ways but some people.
I’m a little below average when you, when you get right down to it, but yeah.
Well most people do do that. They do go online. They do read reviews. And statistics out there right now we’re showing that most people read about seven reviews before they make the purchase. Is that where you’re at?
Yeah, I’ll read about them. And you know, I was talking with the guys earlier, but I want to see a product that’s get, that’s got a lot of reviews because then that way I know I want to see a product that’s got a lot of reviews and then that way I know that okay, you know, there’s more than just three reviews I’m basing my opinion on.
Yeah, you’re absolutely right in doing that. That’s kind of what I’ve done here over the years as the internet’s kind of grown. But it makes sense, right? It’s, it’s the social justification. It’s, you ask a friend, hey, should I buy this? What’s the best? That’s right. It’s the same sort of thing. And there’s, there’s a Dr. Ted Lapis, who is an assistant professor of business down at Stevens Institute of Technology did a study and he valued at 2.3 million online reviews. And he was specifically looking at hotels, so to about 5000 hotels to try and figure out are there fake ones? Aren’t there fake ones? He said that he thought that there were about 15 to 30% of all online reviews that are falsified. And he came up with two ways to figure out whether or not they’re fake. And it’s interesting because I’ve heard a lot of different ways to do it. You’ve got Danny who want whoever writes the review to be an English major right?
Well, sometimes grammar and all that also is an indication of intelligence and intellect. So I, I’m with Danny a little bit on this one, even though Steve is not but.
Yeah, well I’m kind of more with Steve because I look at these things and say well it’s terrible English and grammar it may well be one of these sites that you can go to online you can go and buy reviews. I’m going to talk about how to figure out what’s what. But you can go out and buy reviews right now you can get 100 reviews right now. If you wanted to double the number of reviews on your Facebook page Jim you could go out and you could get another hundred and you can buy them both ways because you can think of this right it isn’t just hey, I don’t want I want more people to come to my business. I’m going to try and get people to give five star reviews and you can do the opposite, like Danny did on the Jim Polito Facebook page where he used a fake name and gave you a one star.
You’re trying to set up dissension in the ranks here.
So you can go either way. So a lot of businesses do post fake reviews for their competitors and many businesses do it for themselves to try and raise it. So people write though, you know, that’s kind of the big difference here. So it was something like a fire TV stick or you know, the which is the Amazon Smart TV or Roku where you’re talking about 100,000 or more reviews, you’re not going to make a difference, right?
No but you can look at them in different, you know, like I read them because you might hear something in it a complaint from someone, even if it’s a positive review of something like okay, I want to make sure this product does what I’m looking for. It doesn’t have this and and so I go in like kind of an auditor does it just kind of sample the soup.
Okay well let me give you a couple of tips here, alright? First of all if you see the same text again and again like the, for instance, the democrats talking points and they come up for the day and you hear every democrat say the exact same thing all day long okay, when we’re talking about their you know the guys and gals down in the cesspool in Washington DC, not that I have an opinion about the matter. But if you see that same text based over and over, if you see a lot of reviews for the same product or place that are kind of out of line gets felt like the mom and pop restaurant on Yelp. If they’ve got a few hundred reviews you get to kind of wonder the same reviewer a lot that’s a problem but the here’s an interesting way to figure it out as well. If you really want to get into it because a lot of the reviews will take will put up a picture. So it might be a picture of the reviewer, it might be a picture of the place or a picture of the product. And I got a little secret here. Most people don’t know about if you really want to find out so you’re not buying a $5 something rather, who cares if it works or not. And maybe you’re buying a $300 pair of headphones or something, take that picture that they have either the reviewer and by the way, if the reviewer looks like George Clooney, okay? It’s probably fake.
Danny’s a pretty handsome guy. You know, I mean. It looks like the picture that’s in the frame. When you buy a frame. You mean one of those?
Exactly. What the guys will do is they’ll go out and find pictures online and they’ll use them as their own picture or they’ll use them as a picture of the product. So you will see this a lot for home construction places you know, hey. We do renovations and stuff. And if you save that, so you right click on that picture, and you save it to your hard disk, save it to your machine, and then go to Google and select images. Now what Google has, if you look in that search bar on the right hand side, when your images, there’s a little camera, you click on the camera, and you upload the picture. So the picture of the reviewer, the pictures of the product, the picture of the house redone, and Google will search online and find that picture.
Oh, the reverse image search.
It’s the reverse image. This is exactly what it is. So it’ll find that picture and now all of a sudden, you know, Hey, wait a minute. This is a stock photo. Now, one of my son’s was kind of helping out with this dating site online, because, of course, you know, it’s a picture of Jim Polito from 19 you know, XX right? But this is up there on Jim’s page and.
He looks so thin.
He looks like George Clooney I just can’t get it so. So what he was doing up for the dating site and and it was a paid side. And so he did this kind of, you know your reviews so many you know I can remember that there’s like 100 a month of people’s posts when they apply for the dating site and he would use the reverse image search and find, he said more than half of the time, people were taking stock photos and using them as their own photo on the dating sites. So there’s a couple of hints here for you.
So the first thing you look for is you look at the picture that goes up with the review, you save it, you do a reverse image search and if it comes up like you’re doing a product search on something and then it comes up like the company then you go all this is ridiculous. Or if it comes up as a stock photo somewhere else, you know it’s not a real person.
Yeah, exactly. Or if it comes up with a completely different name for that person, right which the reverse image is going to do and then look for the Democratic talking points of the day look for the same text the same phrases being used over and over again because what happens is that companies when they want to buy 50 reviews for instance, they have to give these reviewers the texts that they’re going to use. Now, most of these companies are trying to stop this from happening, it’s difficult to do, obviously, they don’t want to see 50 reviews coming from the same internet address. So the bad guys excuse me, the bad guys, if you will, will go ahead and they’ll use a whole bunch of different internet addresses. So what they do is they pay people all over the world and they pay them a nickel to post a review. And then they charge the business a couple hundred bucks. And they just made themselves a cool hundred and $180 for doing the work. And they they had other people around the world do it for them for next to nothing. So that’s what’s up?
We’re talking with Craig Peterson, our Tech Talk guru helping us to understand what’s a fake online review and what’s a real online review? All right, let’s just shift gears here. Storing my health records on my phone. Now, that’d be great and convenient and helpful in an emergency. But can Apple with my iPhone live up to the privacy values they’ve established? Can they do it?
That’s such a good question because Apple of course has been very, very conscientious about making sure that they keep your data safe. They don’t send it up to the cloud, unless you tell them to. They don’t share it. They they don’t love law enforcement into your phone. You know, they’ve been very, very conscientious about this. And now we have a whole new market that’s been developing over the last couple of years. And this is really kind of interesting when you when you look at the numbers, but the global healthcare industry is expected to reach $10 trillion. My 2021 is bigger than the economy of any country in the world other than the US and China and trillion. So you’ve got Amazon, Google, Microsoft and Apple who are among the companies that are trying to get a piece of that pie. So we’ve got Amazon buying pharmacies. They’ve got this automated pharmacy that they’ve bought and they’re they’re trying to get the laws changed about pharmacies and how they can do it. The same thing with some of these other guys are buying retail pharmacies are using artificial intelligence now for disease detection. In fact, your iPhone can be better at spotting skin cancer than a skin cancer doctor. And that’s been the studies have shown that again and again. Isn’t that something? And Apple has now tied into cardiac monitors and other things.
I know that. The FDA approved them for machines that basically give you and EKG.
Yeah, exactly. It’s like a three lead EKG. So it’s amazing what’s happening in healthcare, but the problem is privacy. We got the HIPAA rules and regulations in place some years ago, and we were sold a bill of goods somehow it was going to keep everything more private. In fact, because they require doctors to digitize the records that turned out that it’s been less private than it ever was before. So back to your original question, can we trust Apple when it comes to our healthcare records? Well, amongst the my choices Apple, Amazon, Google or Microsoft, Apple, hands down, there’s, there’s just no question about it. They really are trying to keep our data safe there as their CEO, Tim Cook has been a very vocal advocate for privacy, right? He’s been talking against Google and Facebook for making money off of user data and all. So this is coming. It’s already here. You may not be aware of it, but there’s about 200 healthcare providers around the United States that are now using the health record feature that is part of Apple’s iPhone. So they started to kind of use San Diego is expanded to 200 different healthcare organizations. This within the next five to 10 years is going to be the norm. And this is one game I really hope Apple wins.
Wow, this has been fascinating. Now look, folks, what I want you to do is text my name to the number that Craig is going to give you. You’ll get all this information plus more. Plus, if there’s ever a massive hack or a data breach, Craig Peterson will send you information. He doesn’t pester you. He doesn’t charge for this. He doesn’t try to sell you anything and he doesn’t sell your name to anyone else. Standard data and text rates apply. Text my name to this number.
855-385-5553. That’s 855-385-5553.
All right. Standard data and text rates apply. It’s a great thing Craig as usual. Awesome segment Always a pleasure and we’ll talk to you next week.