CES 2016: Velodyne Lidar

Self-driving cars are no longer the future they are here and getting better all the time. At the forefront of this technology is Velodyne. I got a chance to catch up with Mike Jellen the President of Velodyne Lidar at CES 2016.

We discussed industrial automation and how far it has come. Just 10 years ago Velodyne won the DARPA grand challenge and at that time no one thought we would have come this far in only 10 years. So much of this advancement has been brought forward not by automakers who are constrained by government oversight but by Google a software company not bound by the limits of traditional car makers.

We need more visionary companies to bring these technologies forward so that they can reach the market. This is where Velodyne is showing their leadership. They have developed the Velodyne puck which is a lidar unit that does not have to be mounted on the roof .

Hats off to Velodyne for their foresight in sensing technology.

More from Velodyne Lidar below, and keep listening to Craig Peterson’s Tech Talk.

Mike Jellen, President & Chief Operating Officer of Velodyne is a seasoned industrial automation executive with extensive global and domain experience. As President and COO, Jellen is responsible for overseeing the companies multiple divisions and all daily operations of Velodyne.

Jellen has an extensive background in sales and marketing, which attests to his deep understanding of customer requirements. With his attention to rigorous business process improvement, Jellen will help accelerate Velodyne to the next level, from a market leading innovator with recognized customers worldwide, to a sophisticated organization known for industry-leading business practices.

Jellen earned a BSEE in electrical engineering from Marquette University and an MBA from Boston University and specializes in business and engineering executive leadership in the US, EU, China, Japan and Korea. Jellen served most recently as Vice President of Adept Technology, Pleasanton, Calif., a leader in robotics and vision technology. Prior to Adept, Jellen worked 10 years with Danaher Corporation in successive roles of increasing responsibility, including Vice President & General Manager, Vehicle Systems Business in Stockholm, Sweden. As GM, Jellen oversaw a $100 million business with sales, marketing, R&D and operations in the U.S., the European Union and China. Earlier posts within Danaher included Vice President, Asia; Vice President, Strategic Accounts and Controls; and General Manager, Technology Business.

Founded in 1983 and based in California’s Silicon Valley, Velodyne Acoustics, Inc. is a diversified technology company known worldwide for its high-performance audio equipment and real-time LiDAR sensors. The company’s LiDAR division evolved after founder/inventor David Hall competed in the 2004-05 DARPA Grand Challenge using stereovision technology.

Based on his experience during this challenge, Hall recognized the limitations of stereovision and developed the HDL-64 high-resolution LiDAR sensor. Velodyne subsequently released its compact, lightweight HDL 32E sensor, available for many applications including UAVs, and the new VLP-16 LiDAR Puck, a 16-channel real-time LiDARsensor that is both substantially smaller and dramatically less expensive than previous generation sensors. Market research firm Frost & Sullivan has honored the company and the VLP-16 with its 2015 North American Automotive ADAS (Advanced Driver Assistance System) Sensors Product Leadership Award.

Since 2007, Velodyne’s LiDAR division has emerged as the leading developer, manufacturer and supplier of real-time LiDAR sensor technology used in a variety of commercial applications including autonomous vehicles, vehicle safety systems, 3D mobile mapping, 3D aerial mapping and security.

Founded in 1983 and based in California’s Silicon Valley, Velodyne Acoustics, Inc. is a diversified technology company known worldwide for its high-performance audio equipment and real-time LiDAR sensors. The company’s LiDAR division evolved after founder/inventor David Hall competed in the 2004-05 DARPA Grand Challenge using stereovision technology.

Based on his experience during this challenge, Hall recognized the limitations of stereovision and developed the HDL-64 high-resolution LiDAR sensor. Velodyne subsequently released its compact, lightweight HDL 32E sensor, available for many applications including UAVs, and the new VLP-16 LiDAR Puck, a 16-channel real-time LiDARsensor that is both substantially smaller and dramatically less expensive than previous generation sensors. Market research firm Frost & Sullivan has honored the company and the VLP-16 with its 2015 North American Automotive ADAS (Advanced Driver Assistance System) Sensors Product Leadership Award.

Since 2007, Velodyne’s LiDAR division has emerged as the leading developer, manufacturer and supplier of real-time LiDAR sensor technology used in a variety of commercial applications including autonomous vehicles, vehicle safety systems, 3D mobile mapping, 3D aerial mapping and security.

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