Amazon Pushes Holiday Shopping With ‘Black Friday Deals’

Hoping to get a jump on the holiday shopping season, Amazon (AMZN) on Wednesday said it was opening a Black Friday Deals store that is intended to offer sales markdowns and promotions by borrowing the name of what had been retail’s biggest day of the year for decades.

Amazon said the Black Friday site will provide sales on everything from toys and electronics to holiday entertainment essentials and apparel. It’s also planning “great deals on premium TVs.” Members of Amazon Prime will get early access to deals. Customers can also shop for items using the Amazon Echo digital assistant.