5 Minutes Without Google Drops Web Traffic 40 Percent

GLOBAL INTERNET TRAFFIC dipped by 40 percent over the weekend when Google experienced a complete blackout, web analytics firms have claimed.

All of Google’s services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening, leaving users in the dark and unable to access them for what the firm’s Apps Status Dashboard claimed was between one and five minutes.

A message on the Google Apps Dashboard at the time said that all of its services were hit.

Another message appeared later, which read, “Between 15:51 and 15:52 PDT, 50 to 70 percent of requests to Google received errors; service was mostly restored one minute later, and entirely restored after four minutes.”

Although the internet giant was down for less than five minutes, it seems that the internet as a whole suffered greatly as a result.

“This had a huge effect in the number of pageviews coming into [our] real-time tracking – around a 40 percent drop, as this graph of our global pageviews per minute shows,” web analytics firm Gosquared said.

However, the plunge in internet traffic also perhaps shows the ubiquity of Google as a primary internet source and the unpopularity of its competitors such as Bing, which were unable to pick up the slack during the outage.