New National Do-Not-Track Legislation Will Kill Content Sites

“Do-Not-Track” legislation was introduced to the Senate yesterday by Sen. John D. Rockefeller (D-W. Va.), which would give consumers the ability to prevent Internet companies from tracking their online activity. Although it sounds good at first glance, this legislation would actually end up hurting online media companies and many Internet users’ online experiences.

There’s a good summary of many of the problems with this legislation by Jeff Jarvis of the Washington Post here.