Uber appears to be interest-targeting Facebook ads to people who like the ACLU
Photo by Amelia Holowaty Krales/The Verge
It looks like Uber is trying to get back into the good graces of what it sees as a very specific demographic — people who like the American Civil Liberties Union on Facebook.
Uber CEO Travis Kalanick published an internal memo about President Trump’s executive orders barring refugees, immigrants, and even legal US residents from seven Muslim-majority countries on the company’s website Saturday morning. That memo has also been published to Facebook, and Uber appears to have used Facebook’s interest-targeting tool to serve it with a preference for users who have expressed an interest in the ACLU.