Samsung’s biggest challenge now is Google software, not Apple hardware
To appreciate the importance of software today, ask yourself what was more disruptive: Amazon’s Alexa virtual assistant or the Echo speaker that was its first home? Is it Snapchat’s social sharing or the Spectacles camera-glasses that Facebook is trying to copy to death? And, as nice as the Nintendo Switch hardware may be, isn’t it the marvelous Zelda: Breath of the Wild (and the promise of more excellent Nintendo games) that’s pulling in the majority of new customers? Hardware serves as the foundation for each of those experiences, but it’s in the software that the biggest changes and revolutions happen. Software and the services it enables will be the thing that keeps Samsung going once all of its design and hardware optimizations have been tapped out.