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The Next Equifax hack is on the horizon. Net Neutrality Repeal Benefits. Business Email Compromises and Fit Feels Good’s Oonagh Duncan

On This Episode…

How is a world class trainer using tech and social media to help people achieve their goals? Listen in as I talk with Oonagh Duncan about her business Fit Feels Good.

Congrats to Ajit Pai and President Trump!  I explain why repealing Net Neutrality has helped the industry and everyone else!

What is the biggest danger to SMB’s?  Do you know?  Listen in and I will tell you what every business need to be aware of.

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TRANSCRIPT

Below is a rush transcript of this segment, it might contain errors.

Airing date: 09/01/2018

Fit Feels Good’s Oonagh Duncan, Net Neutrality Repeal Benefits, and Business Email Compromises

Craig Peterson: [00:00:00] Hey, Everybody welcome. Of course, tech talk with Craig Peterson. Same time every week, and online as well. Craig Peterson dot com. Today, we’ve got a couple of different things going on. One I’ve got a friend of mine I’ve known for a couple of years who have been using the online world in order to help build a business and help people. You know I’m an entrepreneur, right, and so is she. I think you’re going to find this interesting. And if you know anyone who is a woman in their 40s who might have a couple of problems with losing that baby weight that was put on, well she can probably help them out too. But, it’s interesting because she’s using the modern technology, including some of the stuff that we’re constantly complaining about it comes to social media. So, that’ll be fun. So, she’s up next. We’re also going to be talking about a couple of security things, this week. Half of the small businesses believe they’re not cybercrime targets. We’ll explain why that’s a really bad idea. We’ve got some more information on the DNC, and another hack that appears to be underway. The whole ‘Struts’ Bug. Hey, if you work in with a bigger company get this fixed. Now, this is critical absolutely critical. This is how Equifax got hacked the same subsystem called Apache Struts 2 Flaw. So, check that out, if you’re a bigger business. We’ve got an Ohio man sentenced to 15 months for BEC scam. We’ve got new stuff with scanners at airports. AT&T, oh I’ve got to talk about this. So, we’ll get to that and a whole lot more. But first, we are going off to Oonagh. Here we go.

[00:01:47] We’re joined right now by a young lady. No, I say young but she’s working with women in their 40s her name is Oonagh Duncan and, Oonagh has been all over the place and associate fitness editor for a magazine. She’s been a regular before on all kinds of podcasts and on the air as well as CBC up in the Great White North. And, we’re going to talk with Oonagh in a little bit about technology. Now you know tech and you know tech has been influencing us. We’ve talked about some of the problems social media has caused with all kinds of negative things and when we think about it in kind of a negative stereotype, as well, so many times. The reason we’re having Oonagh on is that she has been very busy in helping to build a community of these young women who in their 40’s, who want to get back in shape, maybe lose some weight, maybe get that cardiovascular system going. And, then she’s doing it using technology. So, I’ve known her for a while, and I asked her to come on she was gracious enough to do so. So, Hi.

[00:02:51] Oonagh. Hi, Craig how it been going? It’s going really well, now.

[00:02:55] The first time I met you in person. I suspected that you were probably about 30 years old. You’ve got more than a decade on that, you’ve taken good care of yourself. What brought you to the point where you thought you might be able to help other people? And looking online Google, for instance, It has about a thousand people who have rated you 5-stars so, you’re obviously good at it too.

[00:03:22] Thank you. Yeah. Oh my gosh, it’s been an unbelievable ride. I was I was originally an actor and playwright and then in order to, you know, you would be shocked playwriting is not very lucrative. So, I began to teach fitness classes at 6:00 in the morning and 6 at night. So, I have my whole day to work on my playwriting. And, so I did that for a few years and then I found, that you know, I just kind of getting sick of auditioning all the time, and you know trying to reach my place. So, it’s like, no actually, this is the kind of fun. Well, see if I can make a go of it, and it just really took off from there. And, then I noticed that a lot of my clients even though they were exercising, a lot, weren’t really seeing the results on their body, that they wanted to because a lot of people don’t know this, exercise is not that efficient for a fat loss. It’s really efficient to keep off the weight once you’ve lost it. If you want to lose fat it’s going to be almost all about Nutrition. So, I am putting the nutrition component of my program and that I put it all online. So, the only client that had moved away that was sort of my initial impulse but then it just started being like all the strangers come into now I have people in like Mexico, and Germany, and you know Latvia and it’s unbelievable. It’s so fun because you know I get to log in in the morning, and see how everyone in the UK is doing and then you know before I go to bed and they see everyone on the West Coast and what they have for dinner. So, it’s really, really cool the global aspect of it.

[00:04:49] It is a different world isn’t it. You can get an expert to help you from almost anywhere, and that’s what you’re doing. Tell me about the success here?

[00:04:58] Two thousand people all over the world with a 100 percent 5-star review. You’re having a real shock then. How are you achieving this?

[00:05:08] Oh, my gosh. Well, you know it is just it’s really sort of happened, organically of course, and using Facebook to reach people. But, honestly, I see so much of it is word of mouth, and it’s not because you know people are losing weight. My program is called a 28-day transformation challenge. We lose weight, in between. But, because we sort of have snuck in all these psychological triggers that build how bad people are tending to keep the weight off long term. I think that’s like making all their friends go. Wait a second. What’s going on here, and then? And, so, the word of mouth has just been like spreading wildfire. I think a lot of that is also about the community because there are so many. I mean, I don’t know, if you know that there’s no many, you know click thirty-nine-dollars to buy a PDF download. This meal plan and workout program that is everywhere. It’s not everywhere, it is a life community where everyone is starting the program on the same day. We’re all doing it, together. And, you have one on one access to a world-renowned trainer and a nutrition coach. And, it’s sort of like sports that we can offer online and know into people’s questions. My team, you know before long they’re finished hyping it. So, people feel so unsupported, in order. If you were to try and figure that out locally, hey you know, who knows where you live, if you got access to that level of caliber of trainer, nutrition coach, but you know you have to work schedules and then see the cost could be prohibitive. So, really new technology is making history and more accessible to so many people.

[00:06:43] So, you mentioned the kind of the social support side of this. Are you using Facebook? Or, do you have your own membership site? How does that all work?

[00:06:52] Yea, we do have a membership site but most of the time the membership site we’re really just using for, you know, content distribution. It is really all the action happens in the Facebook group. You know we had considered forums because now we have so many people that there’s had to be some little you know breakout groups have been new moms, and you know breakout groups women going through menopause and you know you have a little small but really cool dude factor and you know so they might be cool to sort of break that open. Right, now we’re just in a big jumble in the Facebook group and sort of organizing with hashtags and you know community memes and stuff like that and it seems to be working pretty well.

[00:07:30] Now your wife excuse me my wife and you haven’t had a chance to talk before. And of course she’s almost 60 years old now and she has had a hard time over the years in losing weight and things. So, she has gone out, and we’ve done everything we’ve done the app can you name it we’ve done it and she’s found apps online. Some free that she downloaded some she had to pay for and if it was like what you were talking about that 39 dollar PDF and she didn’t get anywhere. But, I think maybe even the key that you have really hit on here is this whole idea of social support. Is that why the apps just typically aren’t working for people?

[00:08:15] I think of it, I think to be honest Craig I think part of it is that those are there. You know you pay 20 bucks and they all kind of look the same. You know maybe you get a push notification, if you allow them. But it’s so easy to ignore. If you are a real person who follows up and says Hey, Craig what’s up? Haven’t heard from you for a little while. Hey, I’m looking you know I know you slept in today and you said you really work done after work.

[00:08:38] I’m waiting for your sweaty selfie. You know.

[00:08:43] Yeah. And then people were like, Oh yeah I have to do it. So, there’s that sense of accountability not only to your trainer and nutrition coach but to the rest of the community because you know you log into Facebook and you see all these other people are like oh my gosh you the soup was fantastic and it The workout was so hard, I can’t believe I finished it or whatever. Then you’re feel like you’re part of something and building the team down if you don’t win. And this is a well documented all over the psychology of exercise adherence if you work out as part of a group and that’s a team sport or even group exercise in the gym you are hundred percent more likely to adhere to your is to achieve your goal.

[00:09:20] Yeah. No, part of the problem with the gym, Oonagh, is of course you’ve you’ve got to get babysitters, if you have younger kids, and you have a job, more than likely right. So, we only have a couple of minutes left but of course Fit Feels Good, of course, is your website will give that out again in just a minute. But you have this live community aspect that seems to make all the difference.

[00:09:41] That’s right. And you know I’m sure your people are pretty tech savvy so, you know a lot of people are like are you going to go evergreen with this You know make it’s sort of passive income that just keep coming in I’m like well yeah I have figured out a way to go evergreen and that we start live you know often. But, it’s still a Live start. It still has me physically in the group, Welcoming people, commenting on their things like I can’t and I won’t ever just turn it into a do it yourself program because I know that doesn’t work.

[00:10:12] Yeah, you’ve got to have that support. You know I’ve seen on your Web site you’ve got some other programs coming up you started with this outdoor kind of a boot camp. You mentioned your 28 day program now. Are you also have something. I think you’re trying to set up to go down to Mexico and really kind of bootstrap people, but fit feels good Dot com is your Web site and know your brand is fit Feels good, as well. Can they find everything there or what’s the best way to find out more?

[00:10:42] Yeah. If you go to it feels good dot com. You’ll see everything there. You’ll see a heading called free stuff and you can grab  free goodies. And, if you find out about my 28 day transformation challenge and next one is starting on the September 10. It actually is a really wicked bonuses going with that one, including you know I’ve got a celebrity stylist who’s going to come in and tell us how to dress for your body shape. I’ve got a flat belly strong core program. All of that goes with that. So, if anyone is ever interested in taking care of your body, your health, getting lean kind of once and for all if you’re done trying all the 39 dollar apps and your like lets get down to business and get this done. And yet come join me September 10th and I will welcome you with open arms and so much accountability.

[00:11:27] All right. Now, I’ve known you now for a couple of years I think give or take. And I got to say she’s the real thing. She she lives, she loves this. I get on calls with her. And you know on Zoom or WebEx or you know all these types of technology online and she doing well she’s on the call she’s on a treadmill talking I’m gonna get on the call. All I know she’s doing that right now. All right.

[00:11:54] Well, I am actually pacing right now.

[00:11:57] There you go. She she lives it, she loves it. The people that work with her absolutely love it. Oonagh is not compensating me in any way, for those of you who don’t know me you haven’t been listening for the last 20 years. I think she’s got some great tech and great heart and is really trying to help out again. She has been an associate editor, fitness editor, in fact, for magazines. She has been all over the place helping women and some men as she said but kind of specializing in women in their 40s when it’s really tough when you’ve got to start taking those pounds off from the kids. Helping them out doing that live and having a whole lot of fun while doing it. And again the Website is fit feels good dot com. Anything else, Oonagh like to add.

[00:12:43] No that’s fantastic. Thank you so much. OK. That was really lovely. Hey

[00:12:46] You’re welcome. Take care. OK. So now we’re going to get into the tech side. We’ve got a lot of stuff to talk about. So here we go.

[00:12:59] You know we had a lot of complaints from people about this whole net neutrality thing and I think the reason is people just didn’t understand it. We had a group just like we have right now a group of far leftists, socialists who want the government to control everything. And, if you don’t think that’s been the case for a while. Look at your tax bills we’re over 50 percent now. What do you buy? What do you own, that you think it’s worth 50 percent of your income? Right. Anything is your car worth working six months out of the year for?  Remember that means January through June or July. What’s worth that? Is government? Are the services government providing you. Are they worth half of your whole income? Well, those same socialists were out there just beating this drum, because in the latter part of the Obama administration the FCC passed this net neutrality rule where they pulled the Internet under direct FCC control, by one simple ruling right. And the FCC said well we don’t really have the authority to do this but they did it anyway just like President Obama said that we don’t have the authority to do this but I did anyway. They were saying if net neutrality goes through we are out of luck.

[00:14:17] Right. Because they’re going to slow down the Internet. There’s going to be advertising everywhere, if it doesn’t go through we need it so that everything on the Internet is treated fairly. So, that your soccer team is treated fairly. So, that you’re not overpaying for Internet access. And you’ll remember at the time my argument to that was hey wait a minute now. Why should the old grandma, who’s sitting there in her home doing nothing except waiting to get an e-mail or some pictures from the grandkids? Why should she pay the same amount as some kid sitting in the basement playing full 3D video games and talking to the friends all at the same time and streaming Netflix in the background? Maybe if Hulu in the background, right? Why should grandma pay the same as a super high end user of the Internet. It just doesn’t make sense. Well, there’s another factor I talked about which is that you will take the incentive to invest in the Internet away. If you have this so-called net neutrality, right. Why would businesses try new things? Why would businesses invest in more bandwidth, if they can’t charge for it? Why would they invest in more bandwidth, if the high end users can’t be charged more?

[00:15:39] Right. You remember me talking about that. Well, we now have proof that what I said was absolutely right. Because you know that President Trumps FCC and of course, the head of the FCC Ajit Pai just came out and eliminated that so-called net neutrality rule. Of course, the left was out all over the place saying oh the world is going to fall apart. Well, guess what. not only did it not fall apart, but the Internet has gotten much, much better because of the net neutrality repeal. So, I’m looking at two articles from this week. One is AT&T is investing more now. Iowa right. Not a big state kind of flyover country, as the Clintons like to call it, right. It’s not an East Coast-West Coast which gets most of the attention. No, it’s in the Midwest. Iowa. AT&T is investing nearly 120 million dollars to boost local networks in Iowa. That’s just this week. So, they’re boosting reliability coverage, speed, and overall performance for the residents and businesses of Iowa. Including rural Iowa. OK. So, they’ve already made 365 network enhancements across Iowa including new cell sites, network capacity, and network upgrades, since President Trump removed this so-called net neutrality, which was terrible, terrible to have in place I can’t believe they did this. And, again it’s the far left that’s doing this. Here’s another one. Absolute proof as to what’s going on. That’s just one sample right that article this week from MarketWatch which is an investment website. OK. And that ultimately came from PR Newswire. Our next one. The U.S. Internet speed has gone from 12th place in the world.

[00:17:38] So, we had the 12 fastest average internet speeds. Now the U.S. we invented the Internet, literally invented the Internet. And we’ve been we’ve fallen to 12th place in the world under President Obama, as far as internet speeds go. Well, here you go, we got rid of net neutrality. We’ve got companies like AT&T and of course Comcast and you name it. Everybody investing this week as well. T-Mobile came out wasn’t T-Mobile it was a third-party analysis. T-Mobile right now has the fastest 4G LTE speeds of any company. They are just pounding it. And you know I switch personally from Verizon, I’ve had Verizon Wireless since the early 90s. So, since they first started providing cell service, before it was even called Verizon. So, I’ve been with them a long time, and I switched to T-Mobile. And, of course, you have to have a newer phone if your Verizon customer moving to T-Mobile because you need the additional bands. But they’ve done amazing things again since net neutrality was removed. Well, now we’ve got this article. We were 12th in the world. And, since the repeal of net neutrality took effect on June 11th. Since then, the U.S. Internet speed has gone from 12th in the world 12th fastest in the world we’re now sixth fastest in the world. What does that mean? That means that as far as the Internet goes businesses are investing again because they realize that if they put like AT&T 120 million dollars into Iowa, they can get their money back out.

[00:19:31] Very good thing. I love the fact that they’re doing this. So it makes a huge, huge difference here. You should see some of these tweets too about this article. Wow. So Ajit Pai. He announced late last year he’s going to repeal it and stuff but it’s oh it’s going on and on and on. Of course, some positive comments and some others. So, my internet speeds have improved dramatically. How about yours? OK. So we’re going to talk about new facial recognition stuff and I want to bring up this whole idea. Businesses have that, no one’s going to come after me right.

[00:20:16] Now, of course, who robs banks. thanks, Willy. Text me his last name if you remember 8 5 5 3 8 55 53. He Robbed Banks because that’s where the money is. So, where are the bad guys going to try and hack? Well, obviously they’re going to go after the money. They try and go after banks and try and build up the whole idea behind banks. And they’ve got the money we’re going to have them but the banks have the money to put into fixing their security. So, where else to go if you’re the bad guy?

[00:20:52] Yes Sutton, you’re right. Hey, thanks for that.

[00:20:56] Any other comments, you can always send them there to 8 5 5 3 8 5 fifty-five fifty-three.

[00:21:02] But, where do they go now? Well, they go after small businesses because small businesses are not savvy when it comes to security. And, I see that every day. You know I keep mentioning I’m picking up more and more customers two more this week where we’re doing scans for them because you know in this case one of those cases was the unknown, unknowns right. I don’t know. What I don’t know about my security. In accountancy, an accounting company. And so we started looking. And of course they do billing for customers and things and we have a customer right now. Well actually their insurance company is our customer because they were an accounting firm and as an accounting firm, they had all of this data the data. Guess what was stolen? They got hacked. Their firewall right through it because most firewalls are pieces of garbage and they were able to use that stole 180000 dollars in cash from the accountancy’s customers. So, if you don’t think you’re exposed, you’re wrong. But, you wouldn’t be out of the ordinary, because there is right now 76 percent of small businesses say that they have not activated any sort of multifactor authentication. And we’ve talked about that on the show before. You know I’m using Yubikeys. I’ve got my clients moving towards those, as well. We’ve got the integrated systems so, that if someone comes on board we can give them access to everything from one place and if they leave we can remove their access to everything, from one place.

[00:22:42] But 51 percent of small business leaders who were polled are convinced that their companies are not our target for cybercrime. Now, have any of you have a board of directors that needs some information. Let me know. We just this week did an FBI webinar that I ran, on this very issue. How do you convince your board of directors that they need to do something and do something urgently? This is not the same world it was five years ago. So, 51 percent of small business leaders are convinced their companies are not a target for cybercrime. And yet at the same time, they are the ones who are getting breached. I pick up a new client at least every week that has been breached and we’ve got to go in and clean up the mess. Or as I mentioned our help when the in the lawsuits that ensue and get paid by the insurance companies and that’s after the business is going out of business because they lost all of their working capital, their cash is gone. So, here’s another example an Ohio man got sentenced to 15 months for a BEC scam, business email compromise Olemewa Jumeau. I’m probably mispronouncing that, targeted CEOs, CFOs and other business leaders with fraudulent e-mails.

[00:24:06] So, Chief U.S. District Judge is this from the from the press report press release, Chief U.S. District Judge Janet Hall last week sentenced him to 15 months in federal prison for his role in a business email compromise scheme targeting organizations in the United States. You know I was looking at the stats from our clients from just last week and it was amazing to me to see wow how many attempts there were we stopped for our clients last week. I think it was like four dozen business email scam attacks directly actually attributed to it. Of course, you know tens of thousands of spam e-mails. But these were really directed attacks where they’re going after a specific business. OK. So after 15 months in federal prison, he is going to have three years of supervised release. Now, it just bugs the heck out of me. Fifteen months. Here’s a guy that stole the retirement, the livelihood of these business people, right. We’re businesspeople, we’re trying to run a business. We’re hoping that it will support us in our retirement because heaven knows Social Security isn’t going to cut it. We’re hoping that maybe we have something left to pass on to the children, as long as the government doesn’t take it from us. So, they’ve lost it all. They’ve lost it all. And this guy. It’s 15 months. It’s absolutely crazy.

[00:25:37] So, this guy admitted that he caused losses exceeding 100000 dollars in order to pay 90000 restitution. I don’t know what the actual numbers are. That’s all he admitted to but, bad news. Make sure you tighten up your security if you want me to talk to your board of directors. I’ll be glad to make presentations. I do it all the time for annual meetings and other places. Reach out if you have any other questions or comments, reach out. Just pick up your phone you can text me 8 5 5 3 8 5 55 53 8 5 5 3 8 5 55 53. Keep an eye out in your e-mails, hopefully, you’re on my e-mail list because starting this week, every week in September I’m going to be doing a different webinar. We’re going to be talking about the big problems out there, ransomware what to do about it. Business email compromise. All of this stuff. So, if you want to be involved in those, let me know is well, free to attend. I have solutions that I’m going to offer, as well, but the free information here 8 5 5 3 8 5 55 53. Have a great week and we’ll chat again next week. Bye-bye.