TTWCP-834-04: Julius Marchwicki, Global Product Manager, Sync App Link, Ford Connected Services Product manager of Ford Company


On This Episode…

While majoring in computer studies at Northwestern University, Julius Marchwicki learned from a friend about an opportunity to work at Ford Motor Co. in information technology.

Marchwicki’s proudest moment was a Steve Jobs-style experience at the 2010 International CES in Las Vegas. “I was selected to go onstage and talk about this AppLink technology and share it with the world,” he says.

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Below is a rush transcript of this segment, it might contain errors.


Julius Marchwicki – Ford

Airing Date: October 3, 2015


Craig Peterson: We’re gonna talk right now about Ford. They have moved their technology on to the next generation when it comes to sync. The have really made a huge difference now with their new F150. I love the way they did the field testing on this and it’s gonna help a lot in the northeast right up in the Boston area, we know about rust. So we’re gonna be talking right now with Julius Marchwicki.

Julius Marchwicki: That’s right, you got it right.

CRAIG: Did I get it right? Ok.

JULIUS: Absolutely.

CRAIG: Nice and slow does the job. Julius, welcome.

JULIUS: Thank you so much.

CRAIG: So let’s… Ford, of course, long time you guys have been around. I own a bunch of Fords myself. Always have.

JULIUS: Fantastic!

CRAIG: Great cars and trucks.

JULIUS: Absolutely!

CRAIG: I have a 150 and that’s what I drive around almost all the time. But the 8 foot beds standard.

JULIUS: Beautiful.

CRAIG: You know, just a single cab. And I use it…

JULIUS: Fantastic vehicle.

CRAIG: I haul… It’s phenomenal!

JULIUS: Oh yeah.

CRAIG: We have some horses, lots of chickens and everything. Kids…

JULIUS: Super capable cars.

CRAIG: Yeah.

JULIUS: To take all of that stuff. You can pile… you can almost put the horses in the back seat.

CRAIG: You could, exactly. So the truck’s been fantastic. Number 1 seller, right?


CRAIG: For how long?

JULIUS: I think, for 38 years now.

CRAIG: Oh, Julius that’s amazing!

JULIUS: Yeah, it’s an incredible, incredible streak, uhm.

CRAIG: Uh huh.

JULIUS: And we’re gonna keep it going. We’re gonna keep the truck leadership with the new 2015 F150.

CRAIG: Uh huh.

JULIUS: Military grade aluminum vehicle.

CRAIG: Oh yeah.

JULIUS: First, first massively produced vehicle, you know, manufactured with an aluminum body.

CRAIG: Let’s talk about that. I love what you guys did behind the scenes. I read some articles on this where you kinda almost snuck some F150s into some fleets, the new aluminum ones, to see how they were doing, including mining fleets where they tend to overload these trucks. Do nasty things to them.

JULIUS: Yeah. Yes.

CRAIG: You couldn’t do a better method here. Really… not only beta testing, but real world testing these trucks.

JULIUS: Very true, very true. And I’m, by no means the F150 expert but we know that when we go and take them out to our customers…

CRAIG: Uh huh.

JULIUS: We learned a lot from their usage, right?

CRAIG: Right.

JULIUS: We learned that they were throwing things into the bed, uhm, which made us need to, you know, kinda change the gauge of aluminum that was in the truck, you know, in the truck bed itself.

CRAIG: Uh huh.

JULIUS: You know, we learn a lot from those types of experiences.

CRAIG: Now, how much of the new 150 is aluminum? First of all, do all of them have aluminum component or just some models and then, is main frame still steel?

JULIUS: Uh, yeah. So we still have… we still have a steel frame, uh, it’s the body. It’s the body panels that are now aluminum.

CRAIG: Uh huh.

JULIUS: So we saved about 700 pounds on the vehicle which is just really an amazing, an amazing achievement.

CRAIG: Yeah.

JULIUS: And it’s really the most capable truck.

CRAIG: Uh huh.

JULIUS: We think we’ve ever built so it’s really fantastic.

CRAIG: Yes it is. And of course, for those in Canada, that would be aluminium, and as well as in England.


CRAIG: Which is fantastic. Again, I keep on saying fantastic. I must love this truck. My wife’s gonna get me…   Oh, actually, were you guys gonna give me one of those trucks?

JULIUS: (Laughing)

CRAIG: I don’t quite remember. So, let’s talk about the Ford Sync product.


CRAIG: Because now you are in, not only the moving people and moving gear, but you’re in the safety business as well.


CRAIG: It’s amazing what you’ve done.

JULIUS: Safety and technology. We are, we’ve had Sync on the road since 2007 and we’ve taken everything we’ve learn over the last 78 years about technology and vehicles and we’ve put it into this great product, Sync 3.

CRAIG: Uh huh.

JULIUS: It’s a faster, more intuitive, simpler to use. It’s really, when customers see it and play with it for the first time, they’re gonna have an awesome experience.

CRAIG: It’s really nice. I like it. Right next to us here we’ve got a few different little kiosks set up here.

JULIUS: Uh huh.

CRAIG: We’re showing some of the integration. You’ve got some nest integration.


CRAIG: Which has to do with the house. How does that part work?

JULIUS: Yeah. So what we’re investigating in, investigating obviously, there’s, there’s real challenges the world is facing and in fact our keynote focused on challenges around mobility and energy and the environment and  so some of our integration partners here are on making smarter appliances, smarter homes, smarter vehicles. So how do we connect that entire ecosystem together?

CRAIG: Uh huh.

JULIUS: Uhm, so, you know, Ford is not just making fantastic cars and trucks but we’re also thinking about how to make a better world. You know, particularly beyond North America you have global gridlock and congestion.

CRAIG: Uh huh.

JULIUS: So those are real world problems that Ford is trying to solve with, with our partners and with the experiments that we’re doing all around the world.

CRAIG: So this is a two-way system that’s tied in, that’s integrated into how many of the Ford models now?

JULIUS: So we have the Sync system itself…

CRAIG: Uh huh.

JULIUS: Which is our connectivity to apps in the outside world. It’s available on 10 million vehicles today, and we’re looking to launch the next generation Sync 3 in the middle of this year. So you’ll start to see it roll out in across a number of vehicles we have integration with applications…

CRAIG: Uh huh.

JULIUS: Like iHeart Radio.

CRAIG: Uh huh.

JULIUS: Uh, Spotify, Glimpse.

CRAIG: Uh huh.

JULIUS: Uh, Dominos, NPR. We have a fantastic number of partners that are really…

CRAIG: Uh huh.

JULIUS: Driving some cool innovations…

CRAIG: Uh huh.

JULIUS: So customers can stay connected. And as we mentioned, they can do that safely.

CRAIG: Right.

JULIUS: They can access all these great content and never have to touch their phone. They can keep their eyes on the road.

CRAIG: Road.

JULIUS: And their hands on the wheel.

CRAIG: And if you’ve used some of these older voice recognition systems, you’re really gonna be impressed with what Sync 3 is doing because you can just speak to it. It doesn’t have to be trained. It, it understands.


CRAIG: All the main… yeah.

JULIUS: Yeah, we’ve done some amazing things with some fuzzy searching and fuzzy logic.

CRAIG: Uh huh.

JULIUS: So you used to have to say in our old systems. You’d have to say Panera Bread.

CRAIG: Uh huh.

JULIUS: You can’t just say Panera. And now with our latest, latest system, you can say things like P.F. Chang’s or Panera and that’ll come up…

CRAIG: Uh huh.

JULIUS: As opposed to so saying like, P.F. Chang’s China Bistro.

CRAIG: Trying to match directly.

JULIUS: Exactly.

CRAIG: Right.

JULIUS: You got to match it exactly. And the other great thing, and I, I use all the time, is we have new number entry for navigation.

CRAIG: Uh huh.

JULIUS: So you used to have to say 1247, and now you can say 12-47, which is just a fantastic improvement. It’s more natural. More conversational.

CRAIG: Right. With no break in between each digit which…

JULIUS: Exactly. And you can just say, one box. You can say 123 Main Street in Detroit.

CRAIG: Yeah. Who would wanna? Well, I guess, because you’re Ford right?

JULIUS: Yeah, exactly.

CRAIG: That’s why you go to Detroit.

JULIUS: Yeah, Detroit’s a fantastic city. You gotta come visit.

CRAIG: Now there’s some more features too. You, you have some solar charging capabilities here, charging for your phones built into this. All of your mobile devices. I think this is gonna be a great year for Ford.

JULIUS: Thank you.

CRAIG: F150 is gonna fly off the shelves from, well, of the showrooms.


CRAIG: Coz that’s I, I’m absolutely amazed with that. What else is Ford doing? What else are you guys up to? I know you’ve got some turbo chargers now in cars so the engines can be smaller.


CRAIG: Yet still have the power. The eco-boost systems.

JULIUS: Yeah, eco-boost engines have been a fantastic product for us. We’ve really, really created uh, what we think is an incredible demand right? You get the same amount of power of a V8 but with a fuel efficiency of a V6. Or…

CRAIG: Uh huh.

JULIUS: In the case of our smaller eco-boost engines we’re really getting, we’re getting fantastic power.

CRAIG: Uh huh.

JULIUS: But with the fuel efficiency of a smaller engine.

CRAIG: Uh huh.

JULIUS: So, uh, really great products for us, you know. They are selling really well. And the F150, which features an eco-boost engine.

CRAIG: Uh huh.

JULIUS: So, uhm, just a really, I mean, a really great engine package. And uh, we also have, kind of the Engine of the Year, 3-time Engine of the Year, the eco-boost 1 liter engine.


JULIUS: Uhm, which has a, which has just been, you know winning critics over and over in markets outside of North America, so it has been really awesome.

CRAIG: Obviously, that’s not in the truck. Which cars can you get that nice little 1 liter engine in?

JULIUS: You know a lot of our European vehicles…

CRAIG: Oh, ok…

JULIUS: Feature that, feature that engine so it’s gonna be…

CRAIG: Uh huh.

JULIUS: We’re really excited. We’re really excited for that product…

CRAIG: Uh huh.

JULIUS: And, and it’s launching in, in Europe and Asia now, so…

CRAIG: Right.

JULIUS: Yeah, we know, it’s a, it’s a, it’s just really exciting, really exciting time for Ford.

CRAIG: Now you got into the, the hybrid business a little bit late. You wanted to do it right. Let that technology mature a little bit. Now you’ve got some Ford hybrids out there. Really, across most of your product line.

JULIUS: Yeah. So we have a fantastic, you know, have this fantastic offering strategy. It’s vehicles like Fusion, uhm, which have a gasoline engine, but then also have a hybrid version, or plug-in hybrid versions.

CRAIG: Uh huh.

JULIUS: Which is really, which is really great. We’re able to offer the same type of vehicle, uhm with both a gasoline, or an electrified power train.

CRAIG: Uh huh.

JULIUS: We have a battery electric vehicle now. The, you know, the Focus electric.

CRAIG: Uh huh.

JULIUS: Uhm, which is really great and we’ve also moved that into, to our Lincoln products as well.

CRAIG: Uh huh.

JULIUS: So electrified vehicles are definitely gonna, you know, they’re here to stay.

CRAIG: Uh huh.

JULIUS: We’re offering plug-in hybrids. We’re offering, you know, traditional hybrids or full hybrid vehicles and then obviously battery electric vehicles as well.

CRAIG: Yeah.


CRAIG: Well, that’s the way to go. And Mcconaughey did a really great job. I saw Lincoln sales are way up. It’s a good product obviously. You have to start there.

JULIUS: Yeah, really fantastic products.

CRAIG: Uh huh.

JULIUS: Uhm. I just got the privilege of driving a new, the new MKZ and the MKC.

CRAIG: Uh huh.

JULIUS: Uh, just recently and I, I just, I love, I love the way they drove…

CRAIG: Uh huh.

JULIUS: Just super high quality materials on the inside. And I love that, love that car.

CRAIG: Yeah, it’s really nice. What’s coming in the future here? Are we gonna see aluminum in more of the vehicles? Obviously that helps the fuel mileage coz of the weight as you just said Julius it cuts the way back. It helps in the northeast because it’s not gonna rust through as quickly, if at all, aluminum won’t.


CRAIG: Is that some kind of a trend for you guys? You still kind of feeling the waters out?

JULIUS: Yeah, I mean we’re still, that’s still something that’s to be determined

CRAIG: Uh huh.

JULIUS: But we know that for the F150…

CRAIG: Uh huh.

JULIUS: That’s definitely a huge test bed for us right? It’s the, it’s like in the number 1 selling vehicle…

CRAIG: Right.

JULIUS: In the United States and which is, which is great for us, right? We’re manufacturing it…

CRAIG: Uh huh.

JULIUS: At, at, at an incredible pace.

CRAIG: Uh huh.

JULIUS: So, I think in the future you’re gonna see more capable vehicles from us. We’re gonna improve fuel efficiency and weight reduction. Uhm, that’s, that’s part of, you know, that’s part of the plan. 

CRAIG: Uh huh.

JULIUS: We wanna make our cars even more fun to drive.

CRAIG: Right.

JULIUS: Uhm, so that’s, that’s really awesome. One of the other things that uh, that we’ve announced is the creation of Ford Performance Division. So…

CRAIG: Uh huh.

JULIUS: You’re gonna see some more, uh, even more fun to drive vehicles out of, of the Ford family.

CRAIG: Uh huh.

JULIUS: So really, really excited about that product line as well.

CRAIG: Of course you can go online to A lot of information there. Build your own dream car, vehicle. I really love, by the way, the new Mustang!

JULIUS: It’s gorgeous. There’s one here at the show and…

CRAIG: Yeah.

JULIUS: I can’t wait, I can’t wait to get mine. I’ve been, I’ve been waiting patiently, of course. In Detroit, it’s like 2 degrees and snowing so…

CRAIG: (Laughing)

JULIUS: I’ll have to, I have to baby it for a while until spring returns.

CRAIG: Check it all out. Of course, you can got to your local Ford dealer as well. And Julius Marchwicki.

JULIUS: That’s right!

CRAIG: I got it again.

JULIUS: You got it!

CRAIG: I didn’t slow, I did it right. Thanks for being with us.

JULIUS: Thanks Craig. Appreciate it.