TTWCP-835-04-darin_barri-perfectbakeapp-how_to_bake_like_a_pro_from_an_app: Darin Barri, Partner of Pure Imagination

 

On This Episode…

www.perfectbakeapp.com

Darin Barri has over 25 years of experience in consumer product and toy design and development. Specializing in technology focused products.

Pursued a career as an inventor and developer along with partner Mike Wallace as part of Pure Imagination.

Pure Imagination has invented and developed over $500 million worth of product in the last several years. It has moved out of the toy space and into the connected consumer business utilizing patented technologies developed by Pure Imagination. Current product lines include Perfect Drink ™ and Perfect Bake ™ which are invented, developed and manufactured entirely by Perfect Co which was spun off from Pure Imagination in 2015.

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TRANSCRIPT

Below is a rush transcript of this segment, it might contain errors.

 

Darin Barri – Pure Imagination

Airing Date: October 10, 2015

 

Craig Peterson: Are you someone who likes to bake but maybe don’t get the same results of those people that are on TV? I can’t believe how well they cook sometimes. Oh, well we a solution that might be great for you when it comes to baking in the kitchen. We got a nice little device here we’re gonna be talking about that makes it really simple. You know, baking, it turns out, is a science. Sometimes it’s forgiving, much of the time it just is not forgiving at all. So we’re gonna talk about something that you should get right now called Perfect Bake App. You can go online to Perfectbakeapp.com. It’s available at Brookstone, and we are joined right now by Darin Barri, who is going to talk a little bit about what they’re doing and show us a little bit of a demo here as well. Darin, welcome.

Darin Barri: Thank you so much. I really appreciate you having me.

Craig: So, let’s talk about this. I assume, you were trying to solve a problem…

Darin: Absolutely.

Craig: With people cooking in the kitchen.

Darin: Absolutely.

Craig: Baking, really.

Darin: Yeah actually at baking, it goes beyond baked goods. But yeah, absolutely.

Craig: Uh huh.

Darin: Uhm, we, we definitely want to solve a problem. It’s a fairly easy problem to solve because all professional bakers and all those guys on TV.

Craig: Uh huh.

Darin: They actually use…

Craig: Pinch of this, dash of that. Bam! Bam!

Darin: Yeah, you know what? They really… What they really do is they’re using scales to measure.

Craig: Uh huh.

Darin: And that’s why how this works. This actually uses a digital scale that connects to your smart device.

Craig: Uh huh.

Darin: Uhm, and the app basically reads all the information from that scale. Using scales to measure ingredients is far more accurate than traditional measuring cup and measuring spoon.

Craig: Uh huh.

Darin: As a matter of fact, if I give you a 1 cup measuring cup and some flour and said scoop some flour and you’d measure it and I would do the same thing, they would be two different amounts.

Craig: Uh huh.

Darin: Because it’s very inconsistent. You know, it depends on how the force that you scoop. Or there’s an air pocket. So, using…

Craig: You know, it’s true. How much it settled.

Darin: Exactly. Absolutely.

Craig: Uh huh.

Darin: Uhm, this eliminates all those inconsistencies.

Craig: Uh huh.

Darin: Uhm, and everything becomes uh…. The results are perfect every single time.

Craig: Uh huh.

Darin: It’s very, very… It’s an amazing device that it really works great.

Craig: Makes it really nice.  

Darin: Yes.

Craig: So what we have in front of us here and this is what you would normally see in a kitchen. You’ve, you’ve got an iPad.

Darin: Yeah.

Craig: Which is running the app.

Darin: Yeah.

Craig: You have a scale, it looks like a pretty standard kitchen scale.

Darin: Absolutely.

Craig: And then you have some bowls, of course regular kitchen bowls, or do you include those?

Darin: We actually include 3 color-coded, but they’re not really mixing bowls, they’re preparation bowls.

Craig: Uh huh.

Darin: Uhm, we’ve gone beyond just the measuring of the ingredients. It’s all about keeping the ingredients separate and until they need to mixed together, we…

Craig: Uh huh.

Darin: We even tell you how long to mix them for. We take every single step of the process and break it out and tell you exactly what to do so that it comes out perfect. It’s just… it goes beyond just measuring but yes, we actually include the, the…

Craig: Include the bowls.

Darin: The bowls. But…

Craig: Uh huh.

Darin: If you didn’t want to use them and you had your own bowls, it would turn to any bowl. So you could use yours as well.

Craig: Oh, ok. Alright. So let’s move forward a little bit here and let’s have a look at what we’re doing.

Darin: Awesome.

Craig: Now, you have chocolate chips.

Darin: Yeah.

Craig: Which is, of course, one of the key ingredients in any piece of baking. Everybody loves chocolate.

Darin: For chocolate chip cookie for sure.

Craig: We also have our, our app sitting here.

Darin: Yeah.

Craig: Now, the app is… the iPad… And is it only iPad only or? 

Darin: It actually will work on a… any smart device.

Craig: Ok.

Darin: So a phone, iPad actually works. Android, and iOS as well.

Craig: Ok, alright. So you have a little cable going into the headphone jack.

Darin: Correct.

Craig: Over to your scale.

Darin: Absolutely, yeah. We actually chose this method for a few reasons: One, it actually reduces the cost of the product by about $20 at retail to the consumer.

Craig: Uh huh.

Darin: Secondly, you actually need to have this in proximity, so having a Bluetooth scale that’s 20 feet away is not really gonna help you out.

Craig: Right, right. That’s true.

Darin: Uhm, and also, this allows us to be uhm, a little more flexible in the number of devices that we can use it with.

Craig: Uh huh.

Darin: So, rather than having, you know, Bluetooth 4.0 which is kinda limited, this will work for the much wider, broader, uh, range of products.

Craig: Uh huh.

Darin: Or range of tablets and phones.

Craig: Yeah. Well that’s… that’s a good point, yeah. Just use that extra little audio jack that normally would be used.

Darin: Yup.

Craig: Ok, so now, let’s talk about how this works.

Darin: Ok.

Craig: We’ve got the bowl. It’s sitting here on our little scale. And we’ve got our chocolate chips.

Darin: Correct.

Craig: So normally, the recipe would say what? Add a quarter cup? Coz I know you’ve got over 200 recipes…

Darin: Yeah, we’ve got hundreds of them.

Craig: That come with the Perfect Bake App.

Darin: Absolutely, yeah. So we have hundreds of recipes. Everything, from breakfast to cupcakes. 

Craig: Uh huh.

Darin: To cookies.

Craig: Uh huh.

Darin: To savory things… Uh, Ice creams. It makes incredible ice creams as well.

Craig: Uh huh.

Darin: And uhm, when you follow a traditional recipe, they’re kinda hard to follow, because you never kinda know where you are.

Craig: Uh huh.

Darin: This eliminates all those errors as well, as far as skipping over and the best thing to do is just have me show you how to make it.

Craig: Sure! Let’s do it.

DM: So I’m gonna go ahead and pick a Neiman Marcus cookie to make.

Craig: Alright.

Darin: And you just press bake.

Craig: Those are good.

Darin: Yeah, they’re fabulous! And the app is gonna tell me every single step of the way to do it.

Craig: Uh huh.

Darin: So the first thing the prep lock is telling me to do is actually set my oven to 350 degrees.

Craig: Uh huh.

Darin: It’s telling me to put the blue bowl on the scale, which I’ve done.

Craig: Uh huh.

Darin: And then, I go ahead and add the first… it’s gonna tell me the first ingredient, of course, which is gonna be chocolate chips.

Craig: Uh huh.

Darin: Now one of the most difficult things about baking for people is scaling the recipe.              

Craig: Uh huh.

Darin: So if I could… If you’re gonna have 50 of your closest friends over and I wanted 50 cookies, all I have to do is just scale them up.

Craig: Or my family, we’ve got eight kids. Right?

Darin: Eight kids.

Craig: Nothing’s made for a family of ten anymore.

Darin: Right, I’ll make 60 cookies then.

Craig: (Laughing)

Darin: Actually, what we’ll do is we’ll just use the default which is 24 for now.

Craig: Alright.

Darin: But you can scale the recipe to be any size.

Craig: Uh huh.

Darin: Then I’m gonna go ahead and just pour. And as I pour, it’s gonna measure in real time on the screen. It’s gonna tell me when to stop. Now, here’s another interesting problem that people have. Let’s just say, I ran out of chocolate chips.

Craig: Uh huh.

Darin: And that’s all I have. Well, all I need to do now is just re-scale the recipe…

Craig: Back into it…

Darin: And say scale the recipe to that amount. And now we’re gonna make 19 ½ chocolate chip cookies.

Craig: Chocolate chip cookies…

Darin: Yeah. So yeah, pretty much…

Craig: That’s really neat too. So when you’re actually finally making the cookies. You’ve got all these ingredients, how… how do I know? Do I know can… I wanna make 19 ½ of these things so you know how big the portions are?

Darin: Well actually, now that you’ve mentioned it, once we even get beyond the mixing stage, which we actually have timers to tell you how long to mix for… because mixing is critical to baking as well.

Craig: Uh huh.

Darin: Once we get to beyond the mixing, we get to the portioning area. Portioning, is actually, like you just mentioned, is really important.

Craig: Uh huh.

Darin: How big do you make the cookie? We’ve all had cookies that are just burnt to a crisp because they’re too small.

Craig: Right.

Darin: Or raw in the middle because they were too big.

Craig: Right. I like them a little doughy myself.

Darin: Ok. Well, you have that option. With the uhm, with Perfect Bake, you actually just put your cookie sheet…

Craig: Uh huh.

Darin: Right on the scale.

Craig: Uh huh.

Darin: And then you roll up… you roll up the dough into a ball.

Craig: Uh huh.

Darin: And you put it on directly onto the cookie sheet and it will tell you how big to make the cookie. So for instance, all you need to do is get that little arrow.

Craig: Uh huh.

Darin: Into the green area and you’ll know that that cookie bowl… cookie ball is the correct size.

Craig: Right.

Darin: For a perfect result.

Craig: Ok. So right there. It weighs it so it knows what’s also supposed to be in it. And you have your perfect amount…

Darin: Exactly.

Craig: In the cookie. This is phenomenal.

Darin: Yeah, thank you.

Craig: So we’re looking right now at just a cookie recipe. You have a lot of others, and you mentioned not just baking either.

Darin: Absolutely. Yeah, we uhm, I made my entire thanksgiving dinner with Perfect Bake. We actually are constantly updating it, uh, the app with new recipes.

Craig: Uh huh.

Darin: You wake up in the morning and there’d be this new recipes ready to be uploaded.

Craig: Uh huh.                                                                                                                                             

Darin: And for instance, we have a holiday pack for thanksgiving.

Craig: Uh huh.

Darin: Which included stuffings, included a spicy cheddar cheese biscuit.

Craig: Uh huh.

Darin: I actually input my own rubs and marinades for my turkey.

Craig: Ok.

Darin: And also made the pumpkin cheesecake and we’ve really made everything with Perfect Bake and it came out unbelievably good.

Craig: So this all comes in a box.

Darin: Yup.

Craig: And I saw the box that you had for Brookstone.

Darin: Uh huh.

Craig: We’ll sit down here.

Darin: Sure.

Craig: And it’s all in one, it’s all ready to go. What’s the cost?

Darin: $69.99

Craig: Ok, so $69.99.

Darin: Yup. And that includes the free app.

Craig: And that includes all of these recipes as well?

Darin: Yes it does.

Craig: Uh huh.

Darin: And like I said, we are constantly updating. There’s three hundred…

Craig: Uh huh.

Darin: There’s like 270 recipes as of right now.

Craig: Uh huh.

Darin: The next few weeks we’ll be uploading some more.

Craig: Uh huh.

Darin: It comes with the 3 prep bowls. Comes obviously with the smart scale.

Craig: Uh huh.

Darin: Comes with a stand free or a tablet or smartphone. It also comes with a thermometer. In our testing, we found that not everybody has a perfectly calibrated oven.

Craig: As it turns out.

Darin: Yeah. As it turns out, and that was really kinda throwing the results off. We couldn’t figure out where, what the problem was. So we actually include an oven thermometer as well.

Craig: Uh huh.

Darin: And that way, you can test your oven. Turn it to 350 and if it says, you know, 330 that you know that you’re off by about 20 degrees. You can actually calibrate or reset the app.

Craig: Uh huh.

Darin: To compensate for that. So you, so you know I actually need to turn it to 370 and it will remember that.

Craig: Uh huh.

Darin: So every time that you make that recipe, you’ll be at the right temperature.

Craig: Oh, that’s really cool. Alright. You can check it out online. You’ll find a lot of information out there. Darin Barri has been our guest. Is that the best place to go? Why don’t we give your website?

Darin: Sure.

Craig: Retailers, you’ve mentioned one already.

Darin: Yup, available at Brookstone. Available online. Amazon is a good resource for it.

Craig: Uh huh.

Darin: And you can also check our website. It’s www.perfectbakeapp.com.

Craig: Perfectbakeapp.com. Thanks for being with us today Darin.

Darin: Thanks so much for having me. I really appreciate it.

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