TTWCP-837-06 Wearable Technology, Lilian Wouters of JINS: Lilian Wouters, Marketing Manager of JINS Eyewear US

On This Episode…

www.jins-jp.com/jinsmeme/en/ 

Lilian Wouters is the marketing manager for JINS Eyewear in the US, in charge of helping plan JINS expansion into the U.S. market in 2015. She previously worked for Citi Group and Estee Lauder. She has an MBA from the Wharton School at the University of Pennsylvania.

 

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TRANSCRIPT

Below is a rush transcript of this segment, it might contain errors.

 

Lilian Wouters – Burg

Airing Date: October 24, 2015

 

Craig Peterson: We’re gonna talk about a new type of eyewear right now, we’re joined by JINS Eyewear, and of course Lilian Wouters is with us. Oh, well is it “wooters” or “waters”?

Lilian Wouters: Oh, either.

Craig: Either… Either… Okay, alright

Lilian: Either, (laughs)

 Craig: So, let’s talk about it. You’re wearing this special glasses.

Lilian: Yes.

Craig: The glasses are designed to do some tracking of eyes.

Lilian: Yes, definitely.

Craig: So, what are you guys doing?

Lilian: So JINS Eyewear, we are a Japanese eyewear company. We have 300 of stores across Asia, and we’re launching a product in both the US and Japan called the JINS Meme glasses.

Craig: Uh huh.

Lilian: And the concept here is to know more about your body.

Craig: Uh huh.

 Lilian: And the more accurate information about your body movements.

Craig: Uh huh.

Lilian: And I think all the other smart wear is all about knowing the world outside of you but this is to really understand the body, your own body.

Craig: Ok.

Lilian: Yeah.

Craig: Now I noticed that when I was reading through this that it tracks things like your eyes blinking.

Lilian: Yes, yes.

Craig: But it’s also tracking your movements. Your head movement…

Lilian: Yes, yes.

Craig: Uh huh.

Lilian: Yes. I wanna explain it to you.

Craig: Sure.

Lilian: There’s two points about this.

Craig: Alright.

Lilian: So these are electrooculography sensors right here.

Craig: Ooh, glad you said that.

Lilian: Electrooculography. EOG for short.

Craig: Yeah.

Lilian: But these detect tiny movements in your eyes.

Craig: Uh huh.

Lilian: In 8 different directions like your blinks.

Craig: Uh huh.

Lilian: Your duration of the blinks.

Craig: Uh huh.

Lilian: Even your blinking patterns.

Craig: Uh huh.

Lilian: That’s detect fatigue level.

Craig: Oh, ok.

Lilian: What does this mean in real life?

Craig: Uh huh.

Lilian: For example, when you’re driving the car with the JINS Meme, it will let you know that you’re tired.

Craig: Uh huh.

Lilian: Coz it’s connected through the smartphone.

Craig: Uh huh.

Lilian: Via the Bluetooth, and then like that’ll let you know that to say…

Craig: Wake up!

Lilian: “You should pull over!”

Craig: Get some coffee!

Lilian: Yeah, to prevent car accidents.

Craig: Right.

Lilian: So this the EOG sensors.

Craig: Uh huh.

Lilian: Right here, that touch the nose pad and the forehead.

Craig: Uh huh.

Lilian: And the second part are the six axis sensors right here.

Craig: Uh huh.

Lilian: The gyroscope sensors and the accelerometer.

Craig: Uh huh.

Lilian: That detect walking patterns, body axis…

Craig: Uh huh.

Lilian: How many calories you burned, how many steps you’ve taken.

Craig: Oh that’s neat!

Lilian: For health and wellness and fitness reasons.

Craig: All in the glasses.

Lilian: All in the glasses, and it’s really important that it’s not, you know not just a piece of technology…

Craig: Uh huh.

Lilian: But it’s prescription eyewear. You can even put prescription in here.

Craig: Yeah, that’s what I was thinking.

Lilian: Yeah.

Craig: So you buy the glasses.

Lilian: Right.

Craig: And you call this… specifically these are the?

Lilian: JINS Meme.

Craig: JINS Meme. Ok.

Lilian: M-E-M-E.

Craig: Alright. And those glasses you can take them to your optometrist, and they’ll go ahead and put your prescription lenses in?

Lilian: Yeah.

Craig: Or do you guys fill the prescription?

Lilian: Yeah. So we, we, we are… because we are an eyewear company…

Craig: Uh huh.

Lilian: We would like the customers to come with the prescription.

Craig: Uh huh. Well, makes sense.

Lilian: We will put the prescription at the store for you.

Craig: That way it’s gonna fit properly too.

Lilian: Right, right, right.             

Craig: Right.

Lilian: Yeah.

Craig: Now who sells these? Are these   just generally available or do you need to go online?

Lilian: JINS sells these.

Craig: Uh huh.

Lilian: So this product is not available yet. It will be available in the Fall of 2015.

Craig: Uh huh.

Lilian: And it will be available in Japan and in the US. And we will have a… e-commerce site, it will be…

Craig: Uh huh.

Lilian: Available online but if you come to our San Francisco store.

Craig: Uh huh.

Lilian: Which will be opening in Spring 2015.

Craig: Uh huh.

Lilian: You will be able to see this in the Fall.

Craig: Alright.

Lilian: Yeah.

Craig: So is this the best website here which is what? The J-N-S-J-P?

Lilian: Yeah, jnsjp.com/jinsmeme

Craig: Ok.

Lilian: J-I-N-S-M-E-M-E.

Craig: Alright.

Lilian: That’s the best place to get more information on the JINS Meme.

Craig: Alright. So we’ll put it up on the website as well. Go to craigpeterson.com. Do a search for JINS Meme.

Lilian: Yeah.

Craig: That’s probably a good way to do it. Or you can go directly online again. JNS… Or J-I…

Lilian: J-I-N-S.

Craig: NS-JP.com

Lilian: Yeah, yeah.

Craig: /jinsmeme.

Lilian: Yeah.

Craig: Ok.

 Lilian: Right.

Craig: Somebody’s URL’s get long. They get pretty complicated.

Lilian: Yeah.

Craig: Alright. Thanks Lilian.

Lilian: Ok. Thank you so much!

 

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