TTWCP-838-04 Cutting Edge Devices, Reece Crowther of Zano: Reece Crowther, Director Marketing and Business Development of Zano


On This Episode…

My team and I were responsible for the content creation/design for ZANO’s Kickstarter campaign, as well as the overall product marketing for ZANO. ZANO is Europe’s most funded Kickstarter campaign, as well as the most funded “Drone” project on Kickstarter. We raised £2,335,119 (USD$3,540,507) in a 45-day period. We strive to deliver rich and engaging web content, with an emphasis on original video content. I also focus on defining and optimising Torquing Group’s global product distribution network and strategy. Torquing Group’s drone technology is a developable platform, complete with SDK. I work in a B2B development capacity, enabling simple integration and development for our platform.


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Below is a rush transcript of this segment, it might contain errors.


Reece Crowther – Zano

Airing Date: October 31, 2015


Craig Peterson: We’re gonna talk right now about a kickstarting fundraiser. Actually, Kickstarter is the name of the website. And we’re gonna talk about what they did in raising some money and we’re gonna talk about what it is they’re doing which is a very cool, I was just playing with it just a couple of nights ago, little drone that takes video, pictures and does it all automatically, including much of the flying. We’re joined right now by Reece Crowther. Reece, welcome.

Reece Crowther: Thanks. Good to be here.

Craig: So let’s talk about this a little bit. First of all, Kickstarter.

Reece: Uh huh.

Craig: That can be a great place to raise money and it sounds like you just blew it out of the water.

Reece: Yeah, we did pretty good on Kickstarter. I mean, we’re primarily a military technology company.

Craig: Uh huh.

Reece: That’s how we started. About 18 months ago, we have this good bunch of [??] investment, and we thought, OK. Now it’s our goal and look for the consumer, the commercial applications about technology.

Craig: Uh huh.

Reece:  So we thought, what better way to introduce ourselves to the world and the consumer by than by a Kickstarter campaign?

Craig: Right.

Reece: So it’s been great. We launched on 24th November. We passed our target in 3 days.

Craig: Uh huh.

Reece: And then uh, we finished this morning actually. And we raised over 3.5 million US dollars. Sold 15,000 units.

Craig: That is really nice.

Reece: Yeah.

Craig: So let’s talk about what these are. People can go online to flyzanocom. That’s It’s a specialized type of, of drone.

Reece: Right. So in Za… Zano is a unique in the fact that it’s autonomous and intelligent. It’s called swarming capability.

Craig: Uh huh.

Reece: Now, embedded in Zano is hardware. We’ve got GPS sensor.

Craig: Uh huh.

Reece: We’ve got infrared. We’ve got sonar. We’ve got barometric air pressure sensors.

Craig: Uh huh.

Reece: We’ve got accelerometer magnetometer. So what does that mean? That basically means that Zano flies all by itself.

Craig: Uh huh.

Reece: It will sit there and hover until you instruct otherwise. It means it’s gesture controlled. So if you point your fi… If you can point an iPhone, you can pilot Zano. That’s what we always like to say. I mean, we always like to make the analogy with the iPhone. When first you got your iPhone, you didn’t use any instructions. You just knew how to use it.

Craig: Uh huh.

Reece: Zano’s the first drone in the world and it’s nano drone that, that is basically that same thing.

Craig: Well nano drone’s a good point too.

Reece: Yes.

Craig: Coz this isn’t one of these big, big drones.

Reece: Right.

Craig: It’s really quite small and…

Reece: It is.

Craig: I watched it hover and move around and stuff the other night.

Reece: Yeah.

Craig: It was pretty cool.

Reece: We, we like to think of it as the “Every Man’s Drone”. You know that every guy, everyone with a smartph… Un-lady. With, with a smartphone can use Zano.

Craig: Uh huh.

Reece: I mean often with these people, once, they’re great. Don’t get us wrong. We love what DJI are doing. They’re cool guys. We like their innovation.

Craig: Uh huh.

Reece: But these are for the enthusiasts. They’re for the hobbyists. They’re for the video maker. They’re for the amateur photographer.

Craig: Uh huh. Uh huh.

Reece: Zano is for the every man. It’s a social drone. It’s a drone that you know, you could throw in your bag, throw in your backpack. If you’re up hiking, you can snap a selfie.

Craig: Uh huh.

Reece: You know, from a great position. It basically makes HD video capture and 5 megapixel photos. From the aerial point of view, possible.

Craig: Yeah.

Reece: And accessible.

Craig: Well that’s kinda cool. Coz I’m thinking right now, for instance, we’re sitting in a big hall.

Reece: Right.

Craig: We could have a sky shot here as it’s sitting and hovering overhead.

Reece: Absolutely. And an actual fact, we’ve enabled swarming. So what that means is we could have a… you could be controlling 10, 20 Zanos from the one smart device.

Craig: Uh huh.

Reece: From the one app. So we’re gonna be creating the Zano app for swarming. So since you, for someone like yourself, you could have 4 or 5 Zanos.

Craig: Uh huh.

Reece: All around from different vantage points. Recording an interview. You just basically, then you basically stitch the audio over the top. You could be coming from different angles all by yourself.

Craig: Very, very nice.

Reece: Yeah, thank you.

Craig: So people wanna find out more, when’s this gonna be available? Kickstarter’s closed.

Reece: Yeah.

Craig: You can go to                                                                                                              

Reece: Yeah. Go to They’re still open for pre-orders.

Craig: Uh huh.

Reece: We’ll be shipping… we want our Kickstarter backers to be the first in the world to get Zano.

Craig: Sure.

Reece: OK. So they’re gonna be shipping in June to the Kickstarter backers.

Craig: Uh huh.

Reece: We’re gonna be rolling out the pre-orders late July, early August.

Craig: Uh huh.

Reece: We’re currently defining our distribution model and our network.

Craig: Uh huh.

Reece: That’s looking really good.

Craig: Uh huh.

Reece: Well basically gonna be our retail’s gonna have it in time for Thanksgiving.

Craig: Uh huh.

Reece: Moving in to Christmas.

Craig: Alright, very good. Flyzano. Reece, thanks for being with us.

Reece: Thank you very much.

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