TTWCP-839-07 Must-have Mobile Apps and Docks, Mathew Vroom of Henge Docks: Mathew Vroom, CEO of Henge Docks

On This Episode…

Matt founded Henge Docks over four years ago to solve a simple need – his computer cables were everywhere and he was tired of plugging them back in every single time he sat down at his desk. He now oversees all design and production. He’s a perfectionist who likes to have fun and cares most deeply about whether his perfectionist designs are also usable.

-Skills – both work and personal Creative problem solving and strategy
I love industrial design and engineering Business strategy is also a lot of fun
-Hobbies/favourite activities
If it’s fast, I’m into it. Airplanes, cars, motorcycles, downhill mountain biking, uphill mountain biking.
I’ve done several forms of auto racing and hold a pilots license

-Uniqueness/special talents
I can Macgyver anything from anything. Ran 48 miles in a day
I have the ability to eat Jello faster than any other living human I can do a perfect impression of Hank Hill -Favourite toys or gadgets Food
Buell XB12R
Porsche 911

-Favourite foods
Whatever I’m currently eating, about to eat, just ate, or can eat right now. -Hometown – McLean, VA – DC area

University of Illinois at Champaign Urbana – Industrial Design Southern Methodist University – Cox
School of Business MBA


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Below is a rush transcript of this segment, it might contain errors.


Matthew Vroom – Henge Docks

Airing Date: November 07, 2015


Craig Peterson: We all have devices, many of them should be in docks but we have a lot of reasons not to use them. We’re gonna talk right now about some docks that you can use. And also some keyboards, trackpads available for the Apple, and a few other products, with a company right now called Henge Docks. We’re joined by Matthew Vroom, he’s the CEO. Matthew, welcome.

Matthew Vroom: Thank you for having me. This is awesome.

Craig: It is kinda fun to talk about these stuff isn’t it?

Matthew: It is. And much among all at the, just the noise at CES too. This is probably the quietest place around.

Craig: It is. It is so loud, even around here. It’s crazy elsewhere. So Matthew, let’s talk a little bit about this, and the company and what you’re doing.

Matthew: Uh huh.

Craig: There’s a lot of, you know, companies have just started using various types of social media to raise some funding. You’ve come out with a few different products that are designed that looks like primarily for the Apple community is that right?

Matthew: That’s correct. We’re Apple only right now.

Craig: Ok. Why?

Matthew: Uh, well, originally our steed line of docking systems was for Apple Nova Computers.

Craig: Uh huh.

Matthew: And the reason we chose that was a lot of PC manufacturers already have docks available for them. They have those integrated serial ports at the bottom. But nothing like that really existed for Apple. Another side effect of Apple’s ecosystem is you have a very small number of chassis.

Craig: Uh huh.

Matthew: There’s less fragmentation in the marketplace

Craig: Uh huh.

Matthew: People love to talk about that with the Android ecosystem. So it’s a lot easier to make a support product line for a limited set of chassis styles…

Craig: Uh huh.

Matthew: As it is compared to like, say, all of the PCs chassis that are out there.

Craig: Yeah. Exactly. Well, even one company like Dell. You know, the variety of these things. So I’m looking right now at a couple of different things. We got a horizontal docking station for MacBooks. What is in that? Is it just getting it off the table?

Matthew: There is a lot of stuff in there. So, the horizontal dock is actually an intelligent device that integrates with OSX as well as the firmware on the hardware itself, the dock. It has Thunderbolt 2, there’s 13 ports of expansion on the back. You have 6 USB 3s. It will take me a lot to list them all off, but everything basically that was removed off the MacBook when they slimmed it up, including headset and lock port.

Craig: Uh huh.

Matthew: So we have the ability because we’re interfacing with both sides of the MacBook. Docking and undocking takes place totally automatically for the users. So you never touch anything. You just drop the computer in. Because we’re interfacing with both sides of the MacBook, we can actually secure the MacBook…

Craig: Uh huh.

Matthew: And that’s a really great thing for IT, enterprise, education, health care. Anywhere data security is a big issue.

Craig: Uh huh.

Matthew: And the best is this transferring to the user. You don’t have to fiddle with it because it is locked every time you come out, you’re getting out of your work space.

Craig: So how does is this tying in then if you’re just dropping it in?

Matthew: So the ports themselves are actually motorized.

Craig: Oh.

Matthew: So our manufacturer has a lot of specialty in robotics…

Craig: Uh huh.

Matthew: Design…

Craig: Uh huh.

Matthew: So we were looking for somebody who was used to making really high-precision moving parts because the tolerance of the MacBook are super, super fine.

Craig: Uh huh.

Matthew: So we had to meet and exceed Apple’s construction standards whenever we could to make sure the ports were reliable in inserting and removing from the MacBook.

Craig: Uh huh.

Matthew: So they’re actually motorized, and they, when the dock detects the computer’s present, it will actually move the ports into the computer.

Craig: That’s really cool.

Matthew: Yeah.

Craig: So you’re using a Thunderbolt port or grabbing USB ports. Is it… Which models does it work with?

Matthew: Uh, we’re actually using all of the ports of the computer except for the iPort. We have 2 codecs inside the dock itself. That enables us to switch and to fly between them so you can plug in a headset and a speaker system, extra speakers, and not have to fiddle with the plugs going in and out every time.

Craig: Uh huh.

Matthew: And then we’re gonna make them available for all of the computers that Apple has out right now. So the two Air models as well as the retina displays.

Craig: Uh huh.

Matthew: And the 15 is the first one to launch, which launched a few days ago.

Craig: Uh huh.

Matthew: And the 13 will be out later this year.

Craig: That is super cool. I love it. Let’s talk about your next one here, we’ve got The Clique. The first one of course was called Henge Docks. The Clique, this is a keyboard magic, by the way, I love my magic track pad.

Matthew: Oh really.

Craig: All integrated into one, right?

Matthew: Yeah. Have you ever had the chance to use the Clique?

Craig: No, I haven’t.

Matthew: Well, we should definitely get one of those for you. It takes the two [??] parts,

Craig: Uh huh.

Matthew: The Apple wireless keyboard and the magic trackpad, and it clicks them together into a single unit.

Craig: Uh huh.

Matthew: You still have access to your power buttons and everything.

Craig: Uh huh.

Matthew: But you basically have this nice, sleek unit where you used to have two. And you retain your clicking functionality if you like to use this as a part of your home theater system or your lab.

Craig: Uh huh. Oh, ok. That’s really heavy. Because, of course, the magic track pad, you have… it’s very difficult to get it clicked if you don’t have a flat surface.

Matthew: Right.

Craig: Of course, people are using that on the Mac, they really don’t understand it, but believe me, it gets difficult. So you solved that problem as well.

Matthew: Yes, we just combined them all in a sleek little package.

Craig: Uh huh.

Matthew: And the MSRP on the Clique is 25 bucks, so it’s a great little add on.

Craig: Uh huh.

Matthew: And it’s a really fantastic seller for us too.

Craig: Uh huh.

Matthew: We actually designed it for ourselves because the original docking products we have made was to hook the computer into your home theater system.

Craig: Uh huh.

Matthew: And the input was always a problem, so I always have a mouse and a keyboard on my coffee table and…

Craig: Uh huh.

Matthew: That’s kinda weird. So the Clique was born out of necessity to join those two together.

Craig: Now you have another dock here. And I don’t know that I’ve seen yours or seen this one before, but this allows you to stick your Apple laptop in on its side.

Matthew: Yeah. So if it was… if this was a laptop.

Craig: Uh huh.

Matthew: You’d close it and drop it in vertically. And what that does is it aligns all the ports on the Mac Book Retinas and the MacBook Pros or all of, sort of non-redundant parts are on one side. Power and everything. Displays and USB.

Craig: Uh huh.

Matthew: So what that enables you to do is just connect all of your peripherals in one swift move.

Craig: Uh huh.

Matthew: And you’re also saving desktop space. So it’s super handy for the users that’s constantly transitioning from on-the-go. And that product itself is actually very, very, very simple. It’s a cable capture device, so we ship with all the cables and the dock.

Craig: Uh huh.

Matthew: And if you have a thunderbolt monitor, you can actually imbed the connector from the thunderbolt monitor straight into the dock.  

Craig: Uh huh.

Matthew: So for the metal versions, the highest in version right now is $120.00. So you get a lot of bay for your buck. And the MacBook Air docks are all the way down to 55.

Craig: Well, and… something else I don’t think you mentioned here, but some people understand, I don’t know if this was stressed, but you can put your laptop into the dock completely closed and still use your laptop.

Matthew: Yup. Every MacBook actually ships from Apple with the ability to run in what they called Clamshell Mode which is you close it. And as long as you have power, an extra monitor, and some sort of input device like a mouse, you can wake it up from sleep.

Craig: Uh huh.

Matthew: And every Mac will do it straight from the factory. Just drop it in and it hook up to display.

Craig: Uh huh. Very cool. You wanna find out more, go to That’s H-E-N-G-E-D-O-C-K-S.

Matthew: That’s correct.

Craig: Matthew, I appreciate you being with us.

Matthew: Thank you very much. I appreciate it. This is awesome.

Craig: Thanks.


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