TTWCP-841-02 Unleash Your Computer’s Potential, JJ Schoch of Iolo Technologies: JJ Schoch, Vice President of Marketing of Iolo Technologies
On This Episode…
For over 25 years J.J. Schoch has been shaping products, strategies and markets in the technology and media industries, where he routinely transforms innovative concepts into leading products that outpace competition.
Mr. Schoch comes to Phoenix with a long history of successful product development and team building within several major PC utilities companies. As Vice President of Marketing at iolo technologies, Mr. Schoch was responsible for refocusing the company around its best-in-class computer performance product, System Mechanic, which he grew into the #1 product in its category, more than doubling the company’s revenue.
As Vice President of Strategic Marketing at Panda Security, Mr. Schoch’s ability to see beyond current industry-wide solutions and focus on an industry- first behavioral technology resulted in an 80% increase in revenue. He also built and focused the marketing team through an aggressive CPC/CPM initiative which led to a 300% growth rate of e-commerce revenue.
Mr. Schoch was Senior Product Manager at CyberMedia (later acquired by McAfee) where he managed their flagship product, First Aid, overhauling the quality and brand image. Product sales then exceeded 120,000 units a month and First Aid became a $90-million annual asset. He also built and sustained an 85% market share despite relentless competition from major software manufacturers such as Symantec, McAfee and QuarterDeck.
At Symantec, Mr. Schoch was a Senior Product Manager responsible for the conception, design and marketing of the enormously successful 1990s product Norton Desktop for Windows. Throughout the productΓÇÖs life cycle, he maintained its status as the top seller in its category, dominating 80% of the marketplace. Prior to Symantec, Mr. Schoch was one of the founding employees at Peter Norton Computing which pioneered the massive PC Utility software industry.
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Below is a rush transcript of this segment, it might contain errors.
JJ Schoch – Iolo Technologies
Airing Date: November 21, 2015
Craig Peterson: Do you have a PC? Windows PC. Is it running slow? Maybe you’re a gamer. And you wanna get that extra edge out of our computer. As we’re gonna talk about right now with JJ Schoch. Now, he is VP over at Iolo Technologies. We talked to them about a year ago. About what they’re doing. Of course you’ve come further since then. Welcome JJ.
JJ Schoch: Welcome Craig.
Craig: So let’s talk about what you’re doing here. I mentioned performance, I mentioned, kinda speeding up, fixing up maybe even that old PC.
JJ: Yeah, System Mechanics started off as a… an advance cleaning product and also sped things up as well. Lately we’ve been focusing more really on the speed up side of things. You know, speeding up the processor, speeding up RAM. Speeding up the hard drive. And now in 14 5, speeding up the internet. We found all these hidden settings in Windows Vista, Windows 7, Windows 8, and the upcoming Windows 10, that we can shift. That actually are… they’re set in a way that is not optimal, in our labs. And we found ways to make streaming faster. So if you watch Netflix, or you’re doing online gaming, there’s different settings that we can change, to make those a lot more responsive.
Craig: Well that makes sense, right? Windows at Microsoft is gonna shift software that’s easier for them to support. So why bother push anything to the edges to stay in the middle of the road when it comes to performance.
JJ: Right, exactly. And the same thing with the processor. The processor Windows ships in what is called bounce mode. And bounce mode means that the processor doesn’t have any core processor. A lot of times four of those cores are being parked. Even if you’re gaming, you’re just being parked and the speed, let’s say you have a 3.0 gigahertz processor, a lot of times it’s running at 1.5 gigahertz as well. And that’s what Windows is attempting to do with the bounce mode. And what we’ll let you do if you’re gaming is we’ve added ultra performance mode. What ultra performance mode lets you do is it unparks all the cores, lets the processor run at full blast. On the converse, we also have an endurance mode. Let’s say you’re sitting on an airplane and you have a paper you wanna type and your battery’s only gonna last 4 hours. You want it to last a little bit longer to go all the way across country. We’ll actually park three quarters of the cores. Slow down your processor. Dim your monitors just enough so you can still see it but not eat up a lot of power. And will unload, it will jettison some services that you don’t need as well so your battery lasts longer. That’s endurance mode.
Craig: Makes a lot of sense. So, will you also jettison services on the other side, where maybe you want all of that extra performance and you don’t need the overhead of some unnecessary services?
JJ: Absolutely. I should have mentioned that before. Yeah. Ultra performance mode will jettison services and whether you’re gaming or whether you’re editing video or doing music, it will jettison a different set of services depending on whether they are needed for that activity.
Craig: Now, people can go online to iolo.com. That’s I-O-L-O.com to find out more. Is this available elsewhere or is that just the best place to go?
JJ: It’s also available in all fine retailers. You know, Walmart, Target, office stores, etc.
Craig: Alright. Iolo.com. JJ Schoch, thanks for being with us today.
JJ: You’re welcome. Thanks Craig.