TTWCP-854-06 Medical tech for Aging Population, Terry Duesterhoeft of A&D Medical: Terry Duesterhoeft, CEO of A&D Medical
On This Episode…
Terry Duesterhoeft is President and CEO of A&D Medical. He is leading the evolution of A&D Medical’s business to one more laser focused on the total consumer and patient user experience, ensuring its products and services can bridge across lifestyle, wellness and professionally managed applications.
Since 1977, A&D Medical has manufactured and distributed a full line of advanced biometric monitoring solutions including blood pressure monitors, weight scales, activity trackers, and other health monitoring devices for consumer and professional use. A&D Medical is an innovative worldwide leader in connected health and biometric measurement devices and services for consumer wellness and chronic condition management, marketing under the A&D brand globally and additionally, under the LifeSource brand in North America. A&D Medical is a division of A&D Company, a global manufacturer of measurement equipment, with operations in Asia, Europe, Australia, Russia, North America, and South America.
Prior to joining A&D, Terry was the President of Honeywell HomMed, one of the pioneers and market leaders of the telehealth and remote patient monitoring industry. In his tenure at HomMed Terry was instrumental in moving towards ‘Cloud’ hosted solutions and away from proprietary HW to the integration of consumer mobile devices. He also spent over ten years with GE Healthcare in marketing and product development executive roles, including leadership of Global Marketing for its general imaging ultrasound, a $1B business. Additionally, Terry spent several years in entrepreneurial healthcare ventures as one of the early members of ZONARE Medical Systems, XStor Medical, and Vasamed.
Terry has an MBA from the University of St. Thomas, St. Paul, MN and a BS in Mechanical Engineering from the University of MN.
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Below is a rush transcript of this segment, it might contain errors.
Terry Duesterhoeft – A&D Medical
Airing Date: February 20, 2016
Craig Peterson: Home medical is a very booming business in a lot of ways as the population ages. Now, we’re gonna talk right now about some technology that’s gonna make it much easier for all of us to stay really in better health frankly. We’re joined right now by Terry, welcome.
Terry Duesterhoeft: Hi, welcome.
Craig: So let’s talk a little bit about what you’re doing here. You’ve got now a brand new product you’re introducing. You’ve been doing this since ’77 right?
Craig: But you’ve got a new wireless BP device.
Terry: Yeah, yeah. We’ve been building blood pressure monitoring devices since the 70s and we’re releasing like a next generation of wireless blood pressure monitors here. And really what we’ve done is focused on usability. You know one of the biggest issues with connected devices just hard to use especially for elderly patients or consumers that really need them most. And that’s where we focus. So these devices are much lighter weight, quieter and have less complexity. No tubes or connections and…
Craig: Stethoscope. The sphygmomanometer.
Terry: Right. And how they pair it to a smartphone. You can use it with or without a smartphone. And they automatically search or find your smartphone and connect to it without the user having to do anything. So it’s really that kinda the next evolution of that connected technology.
Craig: Now BP cuffs I know are important for a number of different medical conditions. Generally speaking, what are people buying them for? What are they trying to help with?
Terry: Well probably the, I mean, every chronic disease, they often, well, monitor blood pressure. But first and foremost those with hypertension, high blood pressure, you know, is the number 1 usage. So often physicians will request that their patients with hypertension go purchase a device, use it, and keep a logbook of their blood pressure and so this greatly simplifies that process.
Craig: With the application, do you keep track of that and the history that they can then share with the physician?
Terry: Right. I mean they could still do that. With this device, they can take the reading, write it down. Don’t have to use a smartphone. But if they have one, it automates that whole process. They basically take the reading. They can take a number of readings and then whenever they’re near their smartphone or they once a day, once a week… they can take the smartphone to the device and it will automatically upload.
Craig: Oh, ok. So you don’t have to have it with you the whole time.
Terry: Exactly. But you could, but you don’t have to.
Terry: So that’s very unique design that we have on our device.
Craig: Well that helps particularly for people that are on the road. They have to have it multiple times a day when checking their blood pressure right?
Terry: Right. Yeah, so it’s smaller and lighter weight and it’s easy to put in a suitcase or briefcase or purse. And take it with you.
Craig: So where can people find this? A&D Medical, of course, the company involved here. Online? Do you have more information there?
Terry: Yeah, you… I mean this product, we’re just showing it here, will be available to the public probably in the early summer. And you’d see it either through our website, andonline or andmedical. It’ll be on Amazon and then other retail outlets to follow. Typically we’d sell to retail pharmacies and other retail outlets like that.
Craig: Alright. Terry, appreciate you being with us today.
Terry. Yeah. Thank you very much.