Craig discusses collaboration tools for business and reviews the grand-daddy of them all Go To Meeting.

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Automated Machine-Generated Transcript:

[00:00:00] Now we’re starting to talk about collaboration systems, the things you can use like I did for a wedding and people are using constantly now for business. What should the best ones, what should you be using, it’s time for us to get our right together because we are back in. Business.

I think we’re going to start here with the oldest one. The oldest is Gotomeeting. We’ll start there because it’s actually the most mature in some ways of all of these products and what we’re going to talk about, the pros and cons of different features you’re going to want to look at in them. And the problems with ’em, and that’s part of the pros and cons.

And since we’re starting with GoToMeeting, let’s start about the con, okay. the basic con for this is, it is only really for meetings. So it lets you do some collaboration in meetings, but it is really mainly for meetings, unlike the two teams’ product. So we’re going to be talking about as well. That is for ongoing collaboration and meetings but GoToMeeting.

[00:01:00] Here’s their big things that you’re going to want to consider. First of all, it is the easiest to use collaboration product on the market, even though it is aimed mostly at meetings, it lets you collaborate during those meetings. It has. Video conferencing in high definition and it just plain works.

They have been able to because they’ve been around so long, really master the whole concept of high availability and high bandwidth streaming to multiple locations. So there is nothing better on the market today. And when it comes to having the ability to have conferences and meetings with people that might be on very slow internet lines that may be sharing their home internet with users who are watching TV, there’s streaming Netflix.

[00:02:00] You’re trying to have a meeting. What’s the matter of these people. So go to meetings. Very good for that sort of thing. And again, a very immature product. It provides generally a great experience for people who are on it and because it’s the oldest, it is well done. Just stood in the business world.

Now. It’s not that well understood how to use it by a lot of people who are new to this online space. Those people are most likely to use Zoom. And I’ll tell you why. I just use zoom just a couple of weeks ago at my daughter’s wedding, but this is one of the big reasons it GoToMeeting. It’s known. It’s used a lot by business and has been for a very long time, but it is not well known by end-users.

[00:03:00] You’ve got to consider that as well. how well is it known by people? but it is pretty easy to use. And it started in 2004, the use the sharing technology from GoToMyPC go to assist and they have changed ownership. I think a couple. Yeah. Yeah. Back in 2017, I think it was, it became a product of log me in and I know a couple of the founders over there log me in.

So a small world, I guess when you get down to it, Now GoToMeeting also supports mobile years. Cause it’s allowing people to attend meetings on-off devices as well as of course, iPad and I phoned and you can host. Go to meeting very well on an iPad or an iPhone, right? Really, this is a business-centric product, very business-centric, as are some of these others, these team applications.

[00:04:00] Now you can achieve a significant return on investment because of the features that they have. They got HD faces video. They have a flat fee, but I gotta say. Of all of them go to meetings. Fees can be pretty high. So it depends on whether or not you need that kind of high availability flexibility when it comes to the devices that you’re watching it on, et cetera, pretty easy to manage a lot of administrative capabilities.

It, Kim combines this practicality with cost-effectiveness and it has. Very good security. Now zoom, when we get into it, I’m going to have a lot of complaints about security and how zoom effectively has lied to us over and over again. You’re not going to see that with GoToMeeting, zoom routed these meetings through China, zoom uses Chinese developers, which is all well and good, except remember.

[00:05:00] And that in China, almost everything is owned by the people’s liberation army and is run by it. So when they’re routing meetings through China, There are some problems with zoom GoToMeeting. Doesn’t have any of that. We’ll talk about the zoom stuff when we get around to zoom here, but it is very good on the security side and it is something that you can use to increase sales.

If you have been following me for a long time, I run webinars. These free webinars, right? In some of them, I offer some products for sale. In some of them, I offer some information products, some hardware products. we talk many times about what you should be doing business, not using some home equipment for small business because that can be a nightmare.

[00:06:00] So I’ll have webinars and I’ll talk about it and I’ll make an offer for people who want it. I don’t do anything high pressure, but that’s something to consider. When it comes to GoToMeeting, is there something that you want to offer and would do well in a webinar GoToMeetings has a great webinar platform.

I use a product called, a webinar jam for webinars. I have really liked it because of having it. Webinars where I’m interacting with people who are really potential clients or just trying to learn. I like to go to the webinar for that, but it’s not secure. That’s where you get GoToMeeting. So let’s talk about

So let’s talk about three big things GoToMeeting has that you might want, it is great for presentations, so it can help you with, if you’re a sales, professional marketing professional, to get prospects and gauge target audiences and qualified leads. Now we use GoToMeeting, I’ve been involved with the state reopening I’m on the governor’s task force for reopening schools.

[00:07:00] Of course, I’m on the technology task force. We used GoToMeeting. It wasn’t my choice. It wasn’t my account. It’s something the state had. It worked really well for that. It’s also great for demonstrations. So if you are a sales rep of some sort and you want to conduct. Live demonstrations of products for prospects or give one-on-one impromptu presentations during cold calls.

It’s a great way to do it a very easy way to do it. but I gotta say. I have a little bit of a preference for zoom for those types of meetings where you are just doing something in prompt too because so many people now know zoom. Okay. But go to meetings. It’s been good for that for a long time. It’s good for collaboration.

[00:08:00] Every professional who wants to collaborate in real-time can get on there. It worked really well for us and the governor’s task force and GoToMeeting. Can. Grow so that you have thousands of people at a meeting as well. All right. You can share any application on the presenter’s desktop, even if the application is not installed on the attendee’s computers, and we’re seeing this morning, zoom still requires an application to be installed, but a WebEx does not and GoToMeeting does not.

It’ll just run right there in your browser. And I think that’s a very important thing because who wants to install software, particularly in this day and age where you don’t know if it’s legitimate or if it’s malicious, et cetera. On the followup side. There is an extra trip that people have to take some time, but GoToMeeting has some really great stuff for followup.

[00:09:00] It lets you put URLs over in the chatbox because they can stay there. So there are some materials you want people to get pumped. Right up there in the chatbox and it stays. Is there, even though the chatbox may be strolling scrolling, I should say that goes right to the top of that chatbox, which makes it really nice.

And I’ve used that many times where I’m doing training with GoToMeeting where. We’ve got a URL that we want people to see. I see. So there it is. And that’s part of the thing I like about webinar jam as well as I can put things up there. I can have links. I can put graphics in there and it just stays there.

So it, it does help you with converting leads, tie up loose ends, review contracts, closed deals a lot faster. So go to a meeting. Great alternative. Been around a long time. 2004 is a long time, particularly in this space, and is something you should seriously consider. And I consider it as well. I tend to not use it, frankly.

[00:10:00] Because I think people nowadays are much more in tune to use zoom. Now that’s great when it’s initial talking, but if I’m doing something with a, the prospect that we have a. A signed contract with, even if it’s just a nondisclosure agreement, I would never ever use zoom for those. I use WebEx for very good reasons.

And you can still get it for free by the way, WebEx, I think it’s through the end of July, I might be wrong on that, but the real commercial versions, like the ones that we use where everything’s integrated. You must, must sign up through a reseller and we’re a reseller of that, just, just to make sure I’ve got all my proper disclosures, in fact, sitting right here, right next to me right now.

[00:11:00] I’ve got this demo unit. That is, it’s just absolutely amazing from the, our friends at Cisco and Cisco owns WebEx. Now they have for a while, but this thing is just so cool. It’s a 27-inch display and it is bill set up. It’s got a camera on the top. Of course, it’s an HD camera and they also have the four K cameras and everything.

But right here, it’s a touch screen. I’ve got a white board, I can make phone calls as well as get into my WebEx rooms and conferences and chat rooms. it’s dedicated. It is just absolutely amazing. And it also ties in with our phone system, which we have. We have a WebEx phone system that lets us make private calls, secure calls, end to end, and as well as get on calls with people.

[00:12:00] Who are outside of our business. So it’s very cool. I think this is like a $12,000 device. It is not cheap, but it’s very cool. most of the time I’m just using either my computer or my phone or my smartphone with WebEx. It just, it ties into everything it’s phenomenal. So anyway, that’s the COTA meeting.

We’ve been talking about Zoom. We’ve been talking about WebEx and some of the. Real pros there. And we’re also going to be talking about Microsoft teams when we get back. So keep an eye on that. And when I’m talking about WebEx, by there, I’m talking about WebEx teams, not just the stuff for video conferencing.

Alright. Stick around. Visit me online. Craig peterson.com. Cause we’re losing some you guys right now as more stations are going away.

Craig peterson.com/subscribe. And you can hear the whole thing stick around.

We’ll be right back.

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