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48% of Customers Avoid Businesses who have had a Data Breach

Today’s customers have higher standards for where they store their data – and their trust in businesses is falling, as evidenced by a new report investigating online trust in the digital age.

Nearly 80% of consumers report it’s “very important” or “crucial” their personally identifiable information (PII) is protected online, and 86% say a high level of data protection is a priority in choosing online services, according to “The Global State of Online Digital Trust,” from CA Technologies and Frost & Sullivan.

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