A Big Change Is Coming to Uber’s Ride-Booking Process
Uber says it’s showing more passengers the cost of a ride upfront, even during times of so-called “surge pricing,” when rides get more expensive amid heightened demand.
The company has previously offered upfront pricing for its carpool-style “UberPOOL” service. But it’s now rolling out the feature to UberX, its taxicab-like offering, to more users.
“Knowing how much a ride will cost in advance is clearly something riders appreciate: today uberPOOL accounts for over 20% of all rides globally,” reads a blog post from Uber. “And we now want more riders globally to benefit from this feature.”