Apple reportedly has ‘secret team’ working on big changes to App Store

Search and discovery have both been longtime major pain points of Apple’s App Store on iOS. We’ve seen some tweaks and improvements over time, but now it sounds like Apple is growing more determined to rework the way iPhone and iPad users find and install apps. Bloomberg reports that around 100 Apple employees are working to “explore changes to the App Store,” including one particular change that could prove rather controversial.

According to the report, Apple is considering a paid search model, where developers would be able to pay to have their apps and games ranked higher in search results. Google already does this on Android, where it most often applies in the gaming category.