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The TomTom One in-car navigation system.

In today’s economic climate, this ability to bring innovative technology to the masses is more important now than ever before. So at the recent Consumer Electronics Show, Ford announced the revolutionary Ford SYNC with Traffic, Directions and Information.

Beginning this Spring, drivers of Ford cars and trucks will be able to get personalized, real-time information by using simple voice commands.  Ford is able to bring these innovations to market quickly by partnering with INRIX and other best-in-class technology companies.

INRIX was selected to power the personalized traffic, directions, and alerts that are delivered to drivers via voice and SMS alerts on their phones. INRIX’s traffic, directions and alerting technologies transforms the in-car navigation experience into one as personal as the contact list on your phone. SYNC users can get answers to questions such as “Traffic Ahead,” “Fastest Route Home,” and “Traffic Around Me,” leveraging the integrated GPS feature in new vehicles shipping with Ford SYNC. That is the kind of personalized service consumers – and the marketplace – require right now in order to stay afloat and to thrive.

The technology in the new SYNC does not require a $2,000 navigation system with an in-car screen. All it requires is a cell phone with Bluetooth, which is why Ford expects to ship over 1 million vehicles with SYNC by this Fall. INRIX provides accurate real-time, historical and predictive traffic information in North America and Europe to over 65 customers including Ford, MapQuest, TomTom and the I-95 Corridor Coalition. INRIX delivers traffic reliably, quickly and better than anyone else.

About Scott

Scott Sedlik is responsible for the marketing of INRIX products and services. He has 20 years of experience in strategic marketing, product management, brand development and go-to-market strategies. He has a successful track record of building leadership positions with public and startup companies in emerging markets from early-stage to international presence. Sedlik’s domain expertise includes mobile and embedded devices, telematics, wireless, enterprise software, Internet services, and e-commerce.

Sedlik was most recently Vice President of Marketing at BSQUARE, the leading solutions provider for the smartphone and embedded device markets, where he was responsible for product management, marketing strategy, strategic planning and partnerships. He served as Executive Vice President, Sales & Marketing at Sageport, an Internet services company acquired by BSQUARE in 2001. Sedlik also held Vice President of Marketing roles at InfoMove, USWeb/CKS, and at iCat Corporation, an e-commerce pioneer, where he led a large team during the rapid growth of the company and its acquisition by Intel.

Early in his career, Sedlik directed marketing and business development at Corbis Corporation and led OEM sales and product management at Reference Software International (acquired by WordPerfect). Sedlik holds a MBA from the Kellogg Graduate School of Management and a B.S. from San Francisco State University.

About INRIX

INRIX is the leading provider of real-time, historical and predictive traffic information offering the broadest coverage, exceptional accuracy, innovative technologies and a unique approach to ensuring the success of our customers’ navigation and traffic-enabled solutions.

Building on a unparalleled technology portfolio and the industry’s broadest network of partnerships, INRIX’s traffic data saves businesses and consumers time and money by predicting the future – not only showing what traffic is like right now, but what it will be like an hour, a week or even a year from now. Device manufacturers, public sector agencies, Web sites and mobile solution providers are using INRIX’s technologies and services today to deliver richer, more useful traffic services that help their customers drive smarter.

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